While we’re recognized as the leaders in personal injury, our Personal Injury and Primary Spine Care Program is designed to help you attract every type of case — not just PI. On average, our doctors bring in 15 new personal injury cases per month, plus a wide range of additional cases across multiple categories. What truly sets them apart is that their increased income comes not from volume, but from their unmatched level of clinical excellence..

The Personal Injury & Primary Spine Care Program

Imagine lawyers, medical specialists, and primary care doctors running after you — because you’re the solution their practices need.

That’s exactly what happens when you master The Personal Injury & Primary Spine Care Program.

This isn’t theory — it’s proven.
We’ve helped chiropractors in 49 states generate over 2,250,000 new cases.
That’s about 15 new cases every month per doctor working with us.
Yes, it works — and it’s easier than you think.

All it takes is a simple compliance review and a few podcasts in your car.
Within just three months, you can have a steady stream of new cases flowing into your practice.

For nearly 45 years, Dr. Mark Studin and his team have shown chiropractors how to become the go-to experts for lawyers, MDs, specialists, hospitals, ERs, and urgent care centers.

When our doctors manage spine cases, lawyer settlements and verdicts jump by 1,950% — backed by powerful documentation and credentials.
MDs prescribe fewer opioids, and injured patients get back to work faster.

Here’s the real shift happening nationwide:

• Lawyers are bypassing specialists.

• Specialists are bypassing physical therapists.

• Primary care doctors are bypassing everyone else…
  and going straight to our trained chiropractic experts.

We’ll show you how to make your competition irrelevant —
no advertising, no gimmicks, no gift baskets.
Just your clinical excellence and a proven strategy.

You’ll also learn how to leverage AI, SEO, digital footprinting, and “top-of-mind” marketing — so when someone thinks spine care, they think you.

The Doctor’s PI Program isn’t just another marketing plan.
It’s the #1 system in chiropractic for over 25 years for building a thriving personal injury practice.
No one else does what we do.

INCLUDED 1500+ individual educational written, audio, visual and media modules INCLUDED...  Play-by-Play digital manual INCLUDED... FREE Online Referenced Educational Library UNLIMITED… telephone and email consulting and technical support. UNLIMITED… daily insurance and profession updates

The Nation’s Most Successful Chiropractic Referral Program

This program has already generated over 2.2 million referrals to chiropractors across 49 states, with numbers growing daily. It has proven highly effective for individual offices—whether in bustling metropolitan areas or small rural communities.

While we proudly call this the most successful personal injury referral program in the nation, our platform has evolved far beyond that. Today, we connect chiropractors with diverse referral sources for all types of cases, not just personal injury.

Why This Program Works

Our success lies in one key principle: we make your competition irrelevant.
We ensure you look as strong on paper as you are in the treatment room—with credentials and documentation presented in an admissible, professional format that sets you apart.

This is not a cookie-cutter system or “get rich quick” scheme.
Every doctor receives a customized business strategy tailored to their goals and current practice stage. No two doctors are alike—and we maintain ongoing communication to guide you through each step of your growth.

Who This Is For

This program is designed only for chiropractors committed to clinical excellence—those who aspire to be among the best of the best.
It doesn’t alter your chiropractic technique or philosophy; instead, it strengthens how you manage cases collaboratively, ensuring referrals come to you first.

Our mission:

• Prevent patients from defaulting to less qualified providers.

• Reduce dependence on opioids by offering superior spine care.

• Provide literature-backed evidence that convinces even the most skeptical professionals.

With the right credentials and evidence, you become the primary spine care provider in your region—trusted by lawyers, medical specialists, primary care providers, and emergency departments alike.

The Advantage of Experience

Doctors stay in this program because it evolves weekly.
Dr. Mark Studin personally consults with chiropractors in 47 states and has lectured to over 250,000 attorneys, judges, and insurance professionals in 33 states. His team also advises medical groups, hospitals, and universities, tracking trends across healthcare and law.

This unique, real-time insight allows our doctors to stay 6–8 months ahead of industry shifts, ensuring they remain the top choice for referrals—and the most financially successful in their communities.

Unmatched Access and Results

No other program provides access to this depth of information or consulting experience.
Every component of the program is outlined on our homepage, showcasing the full range of categories and consulting services available.

This is more than a program—it’s a movement toward chiropractic excellence, leadership, and sustained success.

INCLUDED:

• 1,500 individual educational written, audio, visual and media modules
• UNLIMITED telephone and email consulting
• Unlimited technical support
• Clinical support including MRI reviews
• Documentation support
• Team treatment support
• Lawyer communication
• Colossus to the Courtroom Support

The "Colossus to the Courtroom" Program is also included in your monthly fee. Robust Colossus training is included with the understanding that Colossus is essential, yet a tiny piece of the equation and centers on involving all relevant parts of the history and clinical findings of your patient. More importantly, we will spend a considerable amount of time on compliance and ensuring that you have a documentation system that is efficient and does not interfere with either patient care or family time. After 10 years, we have developed what we consider to be the best system to employ. Also, our documentation system offers internal oversight to ensure that you do not miss critical elements that you have billed for.