The Secret to PI Success and Future Trends Revealed

THE SECRET... or not, because there really are no secrets...just uninformed practitioners who have not yet taken the requisite action steps to succeed at a higher level!

Please click here to view Dr. Studin's CV

I have been a practicing chiropractor since 1981 and have owned and managed many practices in many different disciplines of healthcare. As a result, I have learned the secrets of success in healthcare. The truth is there are no real secrets, only formulas for success and conversely, formulas for failure. I offer, at a very fair fee, to teach you how to grow your practice, not just during our relationship, but for the lifetime of your career as a health care provder. I share the same success principles with this program that I suggest you, the chiropractor or any other doctor does with the lawyers; have your work be admissible and be the “best-of-the-best” through clinical excellence. You shall win if you have the right programs and protocols in place. This paradigm will ensure that over time, you will become the primary spine care provider in your community for lawyers, medical specialists, medical primary care providers and the public using the same principles of clinical excellence. 

Now, for a very big secret...Even if you have $10,000's to spend on a regular basis in personal injury, marketing, newsletters, advertising and fancy steak dinners, they do not work as they are a failed paradigm and a colossus waste of your hard-earned money. If they worked, everyone who ran an advertisement or took a lawyer or medical specialist out for drinks and an expensive dinner would have a huge PI practice and very few do. Marketing and advertising will drive a few patients into your practice from the lawyer, but once the lawyer sees your work, that usually means you are a one-and-done. They send you 1 patient and are done with you…forever!

The biggest "Flag" is if anyone tries to lure you into a scheme showing you a "big check." Anyone can get a big check and the question is will that be sustained and are you being compliant? Those are "rookie tactics" to lure you and do not consider the changes in the profession that occur on a daily basis. Marketing at its best, is about just today and in order to succeed at the highest level, you must know future trends and be prepared for those changes before they occur. 

For success in practice, it takes more than marketing. The biggest problem is that you will get the referral; remember, it is always easy to get 1-2 referrals. It's what you do with the referral that will determine your future success in personal injury. In order for the chiropractor, or any doctor, to be successful in personal injury, there must be 3 components involved, admissibility, clinical excellence and strategic documentation. Your work needs to be in the correct format for the courts to accept it into evidence so the lawyer can use it in his case and you need to be the best clinically. That strategic documentation must be "Colossus" compliant or meet the needs of the carriers to ensure that your care is being accepted so that the lawyer can seek a fair and equitable settlement by working with you. o matter the rhetoric in the profession, this is a relatively easy paradigm to accomplish. 

Clinical excellence in personal injury has nothing to do with the chiropractor’s ability to get a patient well through adjusting or any modality you use. That is the given and the lawyer expects you to help the patient. Clinical excellence is about being a true specialist in disc pathology, spine pathology, neuropathology, crash dynamics, triaging the injuries, MRI spine interpretation, spinal biomechanical engineering and the doctor needs to have formal credentials. The lawyer has many choices for referrals and your competition is not other chiropractors, it's orthopedists, neurologists, neurosurgeons, etc. The chiropractor, as any expert has to have the knowledge base and the credentials through formal education; that is admissibility. The chiropractor has one very big advantage over other disciplines; they all see the patient once or twice, yet the chiropractor treats the patient 3 times a week for many weeks and understands the continuity of care. In addition, if you, the properly trained chiropractor positions yourself properly, the lawyers WILL bypass the MD specialists and make you there first-line for their referrals. It's sweeping the nation and you could be the recipient in your community.

All that is missing is a system to get the lawyer to run after you because the second you ask for a referral, you lose. Every other doctor in the community is begging for referrals, unsuccessfully. As Einstein said, the definition of insanity is to do the same thing and expect different results…You will lose, too. You need to get the lawyers to run after you.

The most important part of our relationship will be consultations that are included in the monthly fee. These consultations are in a cookbook format that will guide you) will teach you how to speak the language of the lawyers, how to create that paradigm shift so they run after you and when you get a referral, you will know how to triage and care for the patient. I will also share with you many strategies in other areas of your practice from internal and external practice growth ideas to increasing your profitability. If you follow our protocols, your practice will increase in income per patient, not that I will show you extravagant billing strategies, but if you do personal injury or any financial class and document properly using accurate coding and backing it up, you will get paid.

In addition, I will constantly share with you what’s going on in the profession and help guide you in the Future Trends of the chiropractic practice. I have clients nationally that communicate with me regularly and lawyers nationally that I also speak with on a daily basis. I share information with my active clients, usually on a daily basis, so you have the information you need to stay ahead of the curve. We are usually teaching you what you need to do next year in order to get paid, not lose patients, avoid audits and prevent licensure issues. This is another reason why doctors, although able to quit at any time, for any reason CHOOSE to stay a client for 7 years on average. Knowing the future of your industry is poiwerful and keeps you far ahead of the competition. It also allows you to get paid and then keep your money for the right reasons. You were prepared!

The truth is, we do not initially market lawyers and neither will you because it doesn’t work. Through market research we know there is a much more effective way of gaining the legal community's confidence and trust. It involves getting them to consider you, the chiropractor, and getting the referral over the medical specialist without asking. I want to make sure you heard that…Get the referral WITHOUT asking; they have to run after you and we will share with you that formula. It’s very easy.

Lastly, you get me...a coach to call when you need me, on any practice or clinical issue, and that is included in the monthly fee. It's not that I am smarter than other consultants or coaches or even you; it's just that I have been there personally, building my primary practice of 650 visits per week while also owning 3 other practices, consulting medical doctors, hospitals, teaching univiersities, dentists and imaging centers on reimbursement strategies and having made more mistakes than most. The end result, I have learned my lessons well and I want you to win by sharing the solutions with you.

In addition, I have spent time over the last decade learning how to interpret most diagnostic tests that are involved in spinal related trauma, so you get to confer with me, link up via computer and review films and seek advice on treatment strategies. This is all part of the program. Also, you get me not just to convince you to sign up as a client and then “farm you out” to another less experienced consultant. You get me and my 34+ years of experience and no one else. Even if you choose not to join the our program, I still welcome your phone call if you need help because I love doing this stuff…because it’s fun!

The one thing that I urge you to do that will completely explain the program is to watch the video on the home page, even if you do not join the program. It will give you the reasons why lawyers will work with you. Please take the few minutes; it can change your career by giving you answers as to why.