Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 230

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.


I have spent considerable time learning how to market chiropractic and medical practices to lawyers and I would like to say that I am the smartest person in the world on the subject...but...the truth is probably just the opposite. I have spent (wasted) so much time and money on crap that didn't work, doesn't work and will never work because I am obstinate, opinionated and a visionary of all that will not work! Quite the personality trait! And to think you pay me??????????????

I learned marketing the same way I became a good photographer. When at an event, I always got good shots of my friends and family and they always appreciated it. What they did not see was for every good picture there were at least 100 crappy ones that they never saw. My motto is quantity rules the day and even horrible photographers (me) get lucky 1 out of a 100 times.

In spite of all of the market research and high tech strategies, marketing chiropractic and medical practices has taken the same path with so many of the strategies I have shared with you. The good news is that in 30 years, I have had time to absorb the losses and the wins reaped so much that it was always worth the next marketing trial. As a note, remember that marketing with the legal community is useless unless you are the "real deal" clinically and your work is admissible.

Yesterday, I had a meeting with my Internet marketing consultant who is responsible for the US Chiropractic Directory getting over 100 million hits yearly and who I recommended that you use to market your practice on the Internet. As a side note, of the 4 doctors I know of that have used his service, 3 are getting new patients from the relationship and that occurred within a week (Patrick, 631-825-5585). All were in the top position on the search engines within 3 days...Way cool!!!! Now to marketing lawyers...

My Internet marketing consultant works for some of the largest corporations nationally and just entered into an agreement with the largest .com sites for lawyers. The owner on the lawyers side has over 100 different .com sites reaching almost every lawyer nationally. Although I am not at liberty to share with you the names of the sites, this strategy is for every lawyer on each site to be able to reach out to every doctor who has a listing on the US Chiropractic Directory. It is a perfect fit for both sides and we are in the middle of negotiating the logistics of the relationship. THIS IS BIG! Soon, your listings will not only be seen by millions nationwide, you will have a targeted presence in lawyers' offices. Therefore, I urge you at the highest level to secure a preferred listing (if you do not have one already) on the US Chiropractic Directory. This should be the biggest "no-brainer" at $22 per month...Duhhhh!!!! The more places you are seen for the right reasons eventually equates to referrals. If you follow all of the other programs I have outlined for you utilizing the Directory, your practice WILL GROW!

Digital technology (the Internet) is the future of communications and advertising. We are still growing in our niche of social network friends marketing and still have a slight advantage over large corporate America, but not for long...They are catching up quickly. Get on board and ride the wave. The first will always be first...once you brand yourself. Just ask Pepsi...Coke will always be #1 in the mind of the public. You can be the #1 if you act now. More to come...

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