Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 221

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

“A Kick in My Ass”

Last night I lectured to 70+ lawyers on Long Island, my own backyard, who have literally heard me speak for over 20 years and some as much as 30-40 times over 20 years. Some travelled upwards of 2 hours with traffic to hear me speak and they did so because they need to hear the message over and over because they don't live in our world. As a result, they need to be constantly educated.
 
When I actively practiced, I lectured 3-4 times a year in my home region. Now, as I go across the nation, I speak once, maybe twice, a year for another doctor, but to the same group of lawyers. When I reached out to "my faithful," the overwhelming response was, "The game has changed so much. Do you have anything new that we can use?" I felt I had made enough changes in the program to make everyone happy, but the overall program was similar to what I have been preaching for at least 3-4 years. This format was good enough for multiple other locales as I have been giving the message successfully from coast-to-coast over the last 2 years.
 
I had the sponsoring doctor print and bind the presentation for handouts a week in advance, but the night before the program, I did my usual 4:30 AM session in front of the computer and I came across the following passage that literally opened my eyes and kicked me in the ass! This is one of my favorite stories and one I have told my children and students at various levels of life, multiple times. In fact, I have memorized this story virtually word-for-word as it is so powerful.

 
Retrieved from: http://rhenion.com/acres_of_diamonds.htm
 
Acres of Diamonds
 
One of the most interesting Americans who lived in the 19th century was
a man by the name of Russell Herman Conwell. He was born in 1843 and
lived until 1925. He was a lawyer for about fifteen years until he
became a clergyman.
 
One day, a young man went to him and told him he wanted a college
education but couldn't swing it financially. Dr. Conwell decided, at
that moment, what his aim in life was, besides being a man of cloth - that
is. He decided to build a university for unfortunate, but deserving,
students. He did have a challenge, however. He would need a few million
dollars to build the university. For Dr. Conwell, and anyone with real
purpose in life, nothing could stand in the way of his goal.
 
Several years before this incident, Dr. Conwell was tremendously intrigued
by a true story - with its ageless moral. The story was about a farmer
who lived in Africa and through a visitor became tremendously excited
about looking for diamonds. Diamonds were already discovered in abundance
on the African continent and this farmer got so excited about the idea
of millions of dollars worth of diamonds that he sold his farm to head
out to the diamond line. He wandered all over the continent, as the
years slipped by, constantly searching for diamonds, wealth, which he
never found. Eventually he went completely broke and threw himself into
a river and drowned.
 
Meanwhile, the new owner of his farm picked up an unusual looking rock
about the size of a country egg and put it on his mantle as a sort of
curiosity. A visitor stopped by and in viewing the rock practically went
into terminal convulsions. He told the new owner of the farm that the
funny looking rock on his mantle was about the biggest diamond that had
ever been found. The new owner of the farm said, "Heck, the whole farm
is covered with them" - and sure enough it was.
 
The farm turned out to be the Kimberly Diamond Mine...the richest the
world has ever known. The original farmer was literally standing on
"Acres of Diamonds" until he sold his farm.
 
Dr. Conwell learned from the story of the farmer and continued to teach
it's moral. Each of us is right in the middle of our own "Acre of
Diamonds", if only we would realize it and develop the ground we are
standing on before charging off in search of greener pastures. Dr. Conwell
told this story many times and attracted enormous audiences. He told the
story long enough to have raised the money to start the college for
underprivileged deserving students. In fact, he raised nearly six million
dollars and the university he founded, Temple University in Philadelphia,
has at least ten degree-granting colleges and six other schools.
 
When Doctor Russell H. Conwell talked about each of us being right on our
own "Acre of Diamonds", he meant it. This story does not get old...it will
be true forever...
 
Opportunity does not just come along - it is there all the time - we just
have to see it.
 

After coming across this and reading it, I realized that in my quest of searching PubMed, Ovid and all of the other medical databases for information that could help me teach at a higher level, I have my own "Acres of Diamonds." They are the "Educational Materials" found on my own Web site that we all have access to.

After going through the 97 (and growing) bi-monthly educational fliers, I took 5 fliers along with the research behind it and added them to my presentation. More would be overwhelming along with the information I needed to keep in the program for a 3 hour presentation. The feedback I got from the lawyers was this was the best program I had ever given and the best CLE program they had ever taken. THAT is the ultimate testimonial. As I shared previously, many have heard me speak for decades.
 
You have "Acres of Diamonds" in your own backyard, just like I do. The bi-monthly educational fliers give you enough information to transform a lawyers practice. If a lawyer understands all of the 97 topics, they will never lose a case for lack of knowledge on the subject matter to an opposing counsel trying to twist the truth with rhetoric vs. peer reviewed facts.
 
After the presentation, I received more requests to do P-IME's than ever before and I deferred them to the sponsoring doctor as my time precludes me from taking all but the most interesting. I still do some so that I can stay in the courts to keep learning.
 
Your job is to create the forum to teach lawyers as that is the only way to succeed at a high level. Either I can lecture for you or you can do it yourself one-on-one or in a group environment. The choice is yours. The only choice you DO NOT HAVE is to do nothing!

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