Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 219

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

“First Impressions”

Last night I screwed up....The outcome was wonderful, bordering on brilliance, but I screwed up nonetheless!
I had jury duty and bitched the whole way to the courthouse, but I am an American and it is my civic and constitutional duty to my country to serve. If soldiers can put their lives on the line for my freedom, then the least I can do is serve jury duty when summoned. However, it still doesn't mean I refrained from bitching about it all day!
After a long, tedious day in a much too hot court room, going in and out of juror interviews with lawyers, most of whom had already attended my "lawyers seminars" and, therefore, disqualified me as a juror and having the defense lawyers toss me out faster than Nolan Ryan's fastball because I teach primarily plaintiffs, I was dismissed for serving for another 6 years. On a side note, the average personal injury case in New York takes 6 YEARS to get to trial...WOW!!!
After I was done, I had a lecture scheduled in Portland, Oregon. Mind you, there is a 3 hour time difference and I was "dog tired" with the presentation going from 8-11 PM and I had started working around 6 AM.  In fact, after I returned from jury duty, I had a brief dinner and just watched TV for an hour to get my energy back. As I began to go upstairs to change into my suit, I found I just couldn't; my feet were sore, my body was exhausted and I said to myself, "I am just going to wear jeans and sneakers with a sports jacket as it really won't matter because this is a videoconference." This was the first time in my career that I have done that because I felt I was above the rules of first impressions and being the consummate professional.
The presentation went off better than planned. In fact, it was one of the best presentations I have ever given in a "packed house" thanks to the 3 sponsoring doctors in the Portland, Oregon and Vancouver, Washington regions. Each successive presentation is better than the last with new research being made available and my learning how to get better each time I present. 
After the presentation, I spoke with Dr. Jonathan Douglas who immediately pointed out my attire and how I had not followed my own rules of dressing for success. It really didn't affect the outcome of the seminar or the lawyers eagerness to work with the sponsoring doctors because the program is that good. It did, however, give an impression of me that was in contradiction to the level of expertise in my presentation. I screwed up. The lesson is simple; your audience has a certain expectation from a doctor, presenter and expert. You have to be the part and that includes everything from your knowledge base to you ability to articulate and how you physically present yourself.
This was the first and only time I will make that mistake. Thankfully, it didn't affect the outcome of the presentation for the doctors as when it was over the camera went off and the professionally dressed doctors were in the room "schmoozing" with the lawyers long after I was gone...but...the lesson for all of us is that you must "look the part" to be the complete package. Don't be an ass like I was last night...It's bad I enough I was and I am not looking for company.

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