Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 214

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

“CVs and Getting Paid”


Dr. Steve Carter from Louisville, Kentucky writes:

"I always attach my CV with my History & Physical. I have found that since doing so my claims get paid faster and very little peer review or IME's. I have auto and works comp claims adjustors call for advice because that think I am an expert. The attorneys/insurance companies will not know if we don't tell them."

This is too easy and so simple. I often wonder how I miss the obvious! I guess it was a "duhhhhh moment!"

Everyone in the profession, including you, has the ability to create an admissible CV on the US Chiropractic Directory (www.USChiroDirectory.com). I have been telling you for over a year that the US Chiropractic Directory will put patients in your office and make you money. All you need to do is to take the action steps as others have. 

I often get 2 clients in the same region; one thrives while the other doesn't. The one who doesn't has 2 common traits; he/she practices failure technology and complains that he/she is getting screwed. These are the the reasons for the failure. Stop shouting at the moon and follow the action steps of success. I have been outlining them to you for quite some time and you do not need to re-invent the wheel, just follow the bouncing ball.

In the Lawyers PI Program (www.TeachChiros.com) I give you a playbook in "cookbook formula" to get lawyers to run after you and it works. I also give you innumerable action steps to grow every part of your practice, including your collections. For the "not so swift in understanding subtleties," this is one of those consultations! 

Send your CV with every correspondence and claim to insurance companies and anyone that you want to refer to you IF...yes there is a huge IF...IF you have gotten your CV in admissible format BECAUSE if you do not put your CV in admissible format, the opposite will occur; you will "look the fool" and no one will want anything to do with you.AND...there is an IF and an AND...AND the content of your CV is meaningful. In a recent conversation with leaders in the chiropractic profession (chiropractic college presidents, state and national organizations' current and past presidents, leaders in other various chiropractic organizations), one of the biggest concerns was the quality of courses that we, as a profession, are taking regarding our continuing education.

Your CV should only contain courses that are approved for formal education through licensure boards or professional schools. That is the difference between "fluff" and "stuff." We, as a profession, are competing in the healthcare market against neurologists, orthopedic surgeons, neurosurgeons, physical medicine specialists and interventional anaesthesiologists. I know some of you will say, "That is crap. I compete against no one because no one can do what chiropractic does." With all due respect to my colleagues who hold that erroneous position, carefully pay attention not to your world, but the world of the public who sees us as one community, the healthcare community. The public has choices and they choose who they want to see based upon their perception of who can help them the best. Credentials matter!

Go to any Web site of any reputable medical establishment and you will see credentials, credentials, credentials. If you need open heart surgery, what would make you decide who to use? A specialist with credentials in teaching, lecturing, publishing, developing technologies and years of experience or a doctor who has none of the above and took courses in a basic technique or getting accident cases to come to his/her office? Our patients have those same choices and based upon market research, your credentials matter.

I urge everyone to visit www.TeachDoctors.com and other sites like it to find courses that are approved for continuing education and are quite persuasive in title and content for any educated body that wants to consider you as an expert.Perception matters almost as much as reality and if you back that perception with a high level of clinical excellence, you win and chiropractic wins.

CVs matter greatly, not only to you and your ability to get reimbursed, but to chiropractic in letting the world know that we are experts in spine. Rhetoric can no longer rule the day and based upon the 5% of the population we currently care for, it is evident that we never ruled the day. We are here because chiropractic works and we are still the best kept secret to 95% of the population. Your CV is a major step in helping propel our profession to caring for 95% of the population and will help significantly increase your collections at the same time if you follow success technology (versus failure technology), complete your CV on the US Chiropractic Directory and add many meaningful courses that will tell the world that we, as a profession, are expert in spine.
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