Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 190

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

“Being Dumb is Good for Success, but Being Smart is the Key to Success”


Yesterday, I begged you to "dummy up" and not re-invent the wheel and today I am telling you that being smart is the key to success. Make sure your head is attached and not spinning in circles. I know I can drive you crazy! 
 
When it comes to following guidelines on becoming successful, do not deviate from the plan. However, when it comes to being an expert, there is no substitution for being incredibly smart. 
 
Today alone, I have had 3 conversations with doctors in the program who had no clue about myelopathy, radiculopathy or when to order an MRI. This is unacceptable! Forget personal injury, this is about basic health care and being responsible for the welfare of the patients currently in your care. You have to know this stuff. These are the basics that, according to many chiropractic college presidents I have spoken with recently, everyone in the country knows.
 
In spite of the delusions of grandeur, the truth is that very few of us know anything about trauma related care and even fewer of us are spinal experts. I know because I speak to chiropractors, both in and out of our program, daily. 
 
As I mentioned in a previous consultation, my friend the neurosurgeon challenged me and I took the challenge. It not only opened my eyes, but the doors to my office for referrals.
 
Dr. Robert Shortell in Hartford, Connecticut called me last week and told me that he has had conversations with neurologists, neurosurgeons and neuroradiologists and they all commented on his knowledge about the spine. They now see him as a peer and expert in spinal related care. As a result, he is now getting referrals directly from other spinal trauma specialists. 
 
As far as I am concerned, Dr. Shortell was not that expert 1 year ago. He worked hard to become the best-of-the-best. He traveled to hear me speak so he had a reality in understanding what he needed to know and what the medical-legal environment demanded. He accepted the challenge. Today, he is living proof, along with Dr. Dale Charrette in California, Dr. Gary Mertz in Louisiana, Dr. Roy Tolman in Georgia, Dr. Jonathan Douglas in Washington and many others nationally who have proven that clinical excellence is the key to success. 
 
NOTE: I picked out doctors in all parts of the country so that you would understand this is not a specific region.
 
There is one hitch...You have to pay the price and put in the time to become expert in every sense. There is no shortcut and your staff cannot do this for you.
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