Academy of Chiropractic Personal Injury & Primary Spine Care Program
Quickie Consult 181
From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.
“The Cause of Your Problems...You”
The #1 cause of not doing well is plain and simple...You! For those of you who are doing great with this program, stop reading now, call me names and never read beyond this sentence because if what you are doing is working, don’t change. I will happily take all the name calling and crap you can muster because I can give it and turnabout is fair play. For those of you stuck in your own way...WAKE UP!
I received 2 calls today 14 minutes apart, 1 from someone on the west coast and the other from someone on the east coast; both from experienced practitioners. In both instances, the doctors were paralyzed with FEAR.
Both doctors asked the EXACT same question, "I have read everything, done everything and now what do I do?" Like the commercial says, JUST DO IT! As for those doctors, BRAVO for both of you. You have made the commitment to reading everything and learning everything; all that’s left is to do it.
What they and you need to do is follow the game plan. It is all outlined for you in very simple terms. I am not that smart to write in theory. In fact, I am still trying to figure out Shakespeare. My writing is closer to the prose of Tony Soprano! In fact, I went to Jesuit College in Jersey City, New Jersey. (1 of 3 Jews ever to go there...My parents punished me for excessive partying.) It was the late 1970’s and the way New Jersey was portrayed on the Soprano’s is exactly the way it was in that entire region; I lived it!
Back on track...The point is that this stuff is very easy to follow and has been followed by 100’s from coast to coast. Do not try to re-invent the wheel because the guiding force is 40,000 lawyers from coast to coast. One comment was, "I want to do it right and not screw up." That is bunch of crap; the doctor was simply afraid and paralyzed by F.E.A.R. (see above).
Last week, I presented to lobbyists in my state capital. This was the first time I presented this particular subject matter and I did a great job. When I returned to my office, I sat down and re-did the entire presentation for the next time. When you meet with lawyers, the 2nd time will be better than the first and the 3rd time will be better than the 2nd. It doesn’t mean that your first time sucked, only that you will get better. The only thing that would suck is if you gave no presentations or met with no lawyers out of F.E.A.R. Get off your ass and do what you have been training yourself to do. You are the expert; now go out and be the expert and do what it takes to explode your practice.
If you have read everything, prepared your educational binders and got the training so that your CV reflects the expert you are, do not read any further, simply close out the page or close the book. If you have not completed all of the reading, the rest is for you...I apologize up front for what I am about to say because I am not going to be polite.
WHAT THE HELL IS WRONG WITH YOU??? If I told you that the winning lottery numbers were in the consultations and you would win 5 million dollars, you would get gallons of Starbucks and burn the midnight oil to find them. The truth is, there is enough information in the consultation for you to do better than win the lottery. There are $ multi-million $ protocols, tasks, action steps and ideas in the consultations. They should take 6-8 weeks to read and you should be reading that instead of this, the excuse consultation.
The good news; you can start the journey at any time...so get reading and when you are done, call me so that I can help guide you to the end-game quicker. Have a great few days and start reading now...The consultations are a lot of fun to read.
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