Academy of Chiropractic Personal Injury & Primary Spine Care Program
Quickie Consult 114
Over the last few weeks, I have gotten many phone calls from doctors across the country that think they have a unique problem; their practice is suddenly very slow and they can’t seem to put their finger on why. This is such a common issue for everyone. No matter what anyone tells you, everyone’s practice goes through ups and downs. I recall year after year, sitting in my office, staring at the walls saying, “What the heck is going on?” The solution to that problem is easier than you think, costs nothing and you can do it right now.
The answer is energy! You need to put the right energy into your practice and it needs to come from you. In previous consultations, I shared with you how to get a practice off the ground with no money; beating the pavement introducing yourself to the community, handing out and collecting business cards and mailing “thank you grams.” This works by doubling the people, not that you know, but who know you. For the new practitioner, this is an exercise to get started; meet new people and put the energy into the community. For the established practice, this serves one purpose; it puts your energy into your community and your practice. It gets you to re-connect with your community once again. That connection will spill over into your practice.
You also need to put energy into your practice directly. Pick up the phone and call old patients just to re-connect and “see how they are doing.” You are not doing this to re-activate them and don’t try. Just call to make sure they are doing okay. They will appreciate it. You will also be putting energy into your practice and the rest of your practice will reflect that.
Innately, that energy will spur your practice and before you know it, you will be getting busier. If you want to double your practice, double the people who know you. It is a constant. If you want to double the results of your practice, double the energy you put into your practice.
Start by having a staff meeting where you gather your staff in your reception area (we have covered this before, but it is worth repeating) and ask them what they see. You will get answers like magazines, diplomas on the walls (if you have listened), chairs, etc. After prompting the staff for a good 10 minutes, and they will get frustrated with you (at least they hopefully will, as it means you have their attention), tell them what you see...
I see every chair full with patients. I see the parking lot full with more patients and a line out the door waiting for a chair to sit in. I see a traffic cop in front of the office directing traffic into the parking lot and I see every treatment room full. I see my appointment book full for 3 months with very few open spaces. I see other doctors working next to me who are on my team to handle the multitudes. I also see, in my community, the disease rates going down for every type of illness as a result of my patients being unsubluxated. I see my patients in a demographic study and their health ranks in the top 10% of people worldwide.
What I see is my vision and the following is powerful and true: “What you want…wants you.” Whew!!!! When you set a goal, shoot for the moon. It will be easier to hit the mountaintops!
You need to fix one subluxation at a time, one person at a time, one community at a time, and one population at a time. It starts with one bone in one person. You need to tell every patient that you are increasing their body’s ability to stay well by reconstructing their spine back to normal. You need to tell your patients that by getting adjusted they are preventing their spines from degenerating prematurely and avoiding dis-ease. You need to tell your patients that they need to have their spouses, children, family and friends under chiropractic care. You need to tell your patients that they need to attend a healthcare presentation because it will give them the pathway to wellness. You need to tell your patients that they have to stop running from disease and start running towards wellness. You need to tell your patients that chiropractic care will help them stay well after they have gotten well.
What does this have to do with PI? Everything! I give the same message to everyone because everyone has a spine and nervous system and I don’t care how they entered my world. After you tell every patient, then you need to tell everyone else!
You have it and you need to release it. If you don’t, who will? Your staff needs to understand this and live it. The message is simple and clear to everyone in your life. It is non-negotiable.