Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 85

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

"Do You See the Light?"


I can always tell when a doctor (you) “gets it.” There are signs and at the end of this consult, I will tell you the results of the doctor getting it. (Too obvious...huh?) It starts with increased communication between the doctor and me with questions asked either by e-mail or phone. These calls are often spaced apart; sometimes weeks go by.

 

Why the lag time? It’s easy; as the doctor is reading the consultations, he needs to go back to the laboratory (office) and make changes. As those changes start to answer questions and he is caring for patients at a different level, or his documentation is now easier, as it makes sense, or a system has been put into place and is now working, he starts to see the results of his hard work and realizes the program has merit.

 

As you institute more, it creates more questions and you start calling or e-mailing. As a note, the most fun questions for me are the clinical ones. I get more clinical questions about patient care and diagnostics than questions on how to get lawyers to refer. That, to me, is the ultimate compliment you can give me…Thank you. Keep them coming.

 

Once you have finished reading all of the consultations, you will look at your CV and narrative that has been critiqued in a different manner. You now understand the purpose behind the necessity for credentials and when looking at your own CV, you will look at it like the lawyer does. Are there credentials that the lawyer can use to get your written opinion on your narrative admitted into evidence?

 

If you are commenting on an MRI or an EMG, is there a citation on your CV certifying that you have post-doctoral training in that specialty? If not, there is a good chance the lawyer will not be able to get those results admitted into evidence and it will be as if you never cited the findings. The lawyer will be forced to bring another doctor in to get the results admitted into evidence. Do you get it?

 

Now you understand the importance of the PI Bootcamp or the MRI Certification Course or similar courses (there aren’t any in the profession). Once you have read all of the consultations, you will now start to get it and like the last consultation on baseball cards, you will start to collect the credentials that matter. Your continuing education will no longer be immersed in “fluff,” but courses that will help you understand more and position you as expert in areas needed to be more attractive to the lawyers.

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