Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 70

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

"The 1-2 Punch Just Became the 1-2-3-4 Punch"


The 1-2 punch with lawyers has always been the narrative and your CV. The game has changed…for the better. I am assuming (I know, I live dangerously by assuming and realize the “ass” part of assume…Oy!!!) that I have critiqued your narrative and it is perfect. I am also assuming that I have critiqued your CV and that, too, is perfect. You already have the appropriate credentials and if not, have taken the necessary courses to have them listed on your CV with you “owning the material.”

 

The credentials of the PI Bootcamp have been quite impressive in feedback from lawyers. Those credentials are the only thing that matter as rhetoric, and although important in testimony, will only be allowed if your credentials open the door for you. If your credentials are not impeccable, get them or spend the rest of your career wondering why you do not have a substantial PI practice.

 

The above are the basics of the 1-2 punch and as a result, the legal community nationally is embracing those doctors who have sat with lawyers. I have received calls from doctors in Arizona, New York, Florida, California, New Jersey, Georgia, Illinois and Connecticut, to name a few just within the last month, where lawyers have “been overly impressed and referring” as a result of the narrative and credentials. Therefore, if you haven’t taken those steps, repeat after me 5 times…I am an idiot for procrastinating…What are you waiting for?!?!

 

The #3 punch is the mantra, “Clinically correlating causality, bodily injury and persistent functional loss.” This statement is the single-most motivating factor in conversation with the lawyer when meeting with them; the one that gives the lawyer “goose bumps” because you are the only one who knows this is what the lawyers need to prevail in a case. Once the lawyer knows that you “speak their language,” the game is over…You win.

 

The #4 punch is research. In consultation #77, I have outlined how to use the research in a narrative report with the understanding that research is inadmissible. This will give you a serious edge over any and all competition in the medical community. Read consultation #77 on the Web site; it is very powerful.

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