Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 39

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

"The Rules of PI Success"


  1. Never, ever, ever ask for the referral
  2. The Mantra: Clinically correlate 1. Causality, to… 2. Bodily Injury…and 3. Persistent functional loss
  3. Educate-Educate-Educate
  4. Be the Best-of-the-Best…ensure you have the education or in a short time, lawyers will not work with you. Lawyers can smell bull crap at 100 paces!
  5. Admissibility - If your report isn’t admissible, you will not get the referral
  6. Do breakfast
  7. Dress nice
  8. Grammar counts
  9. Send your paperwork timely
  10. Functional loss is as important as a myeolpathic finding
  11. Know the difference between a bulge, herniation and extrusion and be able to teach it
  12. The goal…Get invited into the lawyer’s office to teach them and their staff…When you are on the “inside” the referrals will come without asking
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