Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 36

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

"Business Cards"


How cute is your business card? Is it colorful? Does it have pictures of healthy people on it? Do you list that you do nutrition, laser therapy, spinal decompression, colon cleansing, detox, finger nail analysis or sweat gland reduction? Inquiring minds want to know. The truth of business cards is they will not succeed as an advertisement like an ad in the local shopper’s guide!

 

There is only 1 important item on a business card…that you are a chiropractor, as that is the message that counts. Remember, health care is serious business and you are the “expert” to resolve the patient’s or future patient’s healthcare problems, so make sure your business card reflects the expert you are. On the business card, you should have your name with your credentials. Not “Dr. Mark Studin, DC,” as that is improper grammar. You cannot list “Dr.” in the beginning and “DC” at the end. It is redundant. It should be listed as “Mark Studin DC.” You can list it as Dr. Mark Studin, however, under your name, or on the card, it has to say chiropractor. If it doesn’t, then you can be rightly accused of trying to confuse the public of being a medical doctor, which carries a criminal charge of a felony. In New York it is a class 4 felony.

 

The card should have your clinic name, your name and credentials, address, phone, fax and e-mail. Cell numbers are optional. The card should be on good stock and although there is no hard rule, I like an ivory/tan quality stock, as it is very conservative and I want the public to perceive me as they do all other professionals in the community. Most other professionals have very conservative ivory/tan business cards and letterhead. This is not where I want to re-invent the wheel. I want to fall in with the public’s accepted belief system of what a successful doctor should look like on paper.

 

Here is where credentials matter greatly. My full credential is Mark Studin DC, FASBE(C), DAAPM, DAAMLP. A bit long? Not for the public who is judging me as a potential healthcare provider for their healthcare problems. This is one reason I strongly recommend joining the American Academy of Medical Legal Professionals and getting your Diplomate, so you can add the DAAMLP after the DC (www.aamlp.org). I also recommend taking other programs that will allow you to do the same.

 

Beyond the most important reason of the increased knowledge and the ability to help patients at a higher level, from a pure marketing perspective, it matters greatly and it works. Over the years, I have had countless people ask me what the credentials after the DC stand for, and I am not just talking about my mom and dad! Many new patients have found their way to my office through the years because of those credentials, with many a comment on how I was the most credentialed chiropractor in the community. Your business card says a lot about you. Use it properly and it will serve you well.

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