Academy of Chiropractic
Quickie Consult 1345
Infrastructure 267 I
From the Desk of Dr. Mark Studin
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time. -Mark Studin 2006
“A Great Day at Work”
“The most unloved needs love the most” Mark Studin 2021
You wake up early and start thinking of all the things you can do to get busier and collect more money as cash flow is always an issue. Going back to sleep is futile, as you need to write down some of these ideas, as they are "gems" not to be forgotten. You go downstairs, make a cup of coffee or tea, and then get lost in something else. On the way to work, you call me, your lawyer, or a friend and try to remember what you wanted to do to make your practice busier and when you run out of people to talk to, you listen the radio.
While listening to the radio, you start remembering the ideas you had when you woke up on how to market your practice, and the next thing you notice is you are in your parking lot. As you walk into your office, that very "needy" patient is sitting in the reception area and "pounces on you" when you walk in about their issues. You were able to extricate yourself from the situation and run into your office confronted with a stack of yesterday's notes along with narratives that are backing up and insurance claims that need to be addressed. You bypass all of those and start writing notes on what type of newsletter or advertisement that you want a place to get new patients into the office.
While lost in writing notes about getting new patients, your staff alerts you that there are three patients waiting for you. 10 minutes later, you walk into the first room with that needy patient, take a deep breath and treat the patient while thinking about your marketing schemes while only ½ listening to the patient's "tale of woe" that day. You do the same for the next few patients until your next break, when you can research on the computer or make calls to get advertisement prices, etc.
I have the same issues that you do. Where is my next new client coming from? When I get to my desk at 6 am, and the phone starts to ring with those needy clients, am I going to be thinking about marketing? In the past, the answer was probably. However, now I have a note on my computer that reads, "They always know." That needy patient you blew by, they are no longer your patient and tell all their friends that you were too important or busy to give them the time of day. They knew you "blew them off." People on the receiving end of your conversations ALWAYS KNOW!
If only there was a program you could follow to get your referral sources to run after you, and get all the new patients you need. DUHHHH… This is it, and never forget, the essential thing to ensure a GREAT DAY AT WORK is the privilege of caring for your patients, focusing on them, remembering the needy need love the most. Please allow me to stress about your marketing strategies; I do that all day long.
My job is to get you busy. Your job is to manage your cases and focus on them all, or at least the ones you want to come back.