Academy of Chiropractic

Quickie Consult 1219
Infrastructure 254 I

From the Desk of Dr. Mark Studin
Academy of Chiropractic

Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time. -Mark Studin 2006

"Nothing is working, what now?"


Guest: Good morning Mark.

Dr. Studin: Good morning, so you've been in the program for how long?

Guest: About three years now.

Dr. Studin: Okay. And, the challenge that you're having is…

Guest: I've done everything I can think of, I've followed all the steps and I'm just not getting referrals. I am really no further and better position than I was when I started as just a really frustrating.

Dr. Studin: Okay. And, you know, it's funny, I have a guy in New York city in Queens, and you talk about not being in a good neighborhood. I mean, this guy is in the biggest city in the world, and he's in a huge, small community in New York. I mean, it's a little community that there's probably over a million people, you know, within 20 blocks, maybe a little more than that. But you know, people and people say it's my community, it's too swollen, or people have too much entitled, too much redneck, too much this, too much that, you know, and usually it's none of those things. But it could be. So, he dropped out of the program, totally dropped out and he was in front like you three years. Two years later he come back. For some reason the light bulb went off. And right now, I'm in an area that only allows $42 a visit, which is New York and the fee is paid. The fee is set by the state of New York. He's collecting well over 1 million bucks. So, have you read all of the consultations?

Guest: Yes

Dr. Studin: Okay. So, you went through the six sections. How many times have you read through them?

Guest: I've read through them completely once and then I started to reread through them a second time, but I didn't all of them.

Dr. Studin: Okay. Have you listened to the podcast that had been coming out recently?4

Guest: I've not listened to, no, I haven't.

Dr. Studin: Okay. Podcast of an app for about six months right now. And that's where all the new changes are. Okay. The quickie consults that used to be emailed to you are all podcasts. So, you're, you've missed all the new stuff that you have to tweak. So, first, do you have podcasts credentials?

Guest: I don't know what you mean by that in order to get on.

Dr. Studin: Okay. You have to be following the emails. In order to get on the podcast you have to get permission because the podcast is not in the website, we use a third party vendor called Podbean, and you need to get on their site and go through the podcasts.

Guest: I have it the app on my phone. I can just add them.

Dr. Studin: No, you’ve only listened to the public ones. There are 22 public ones. There’re about 400 private ones. What's your, all your infrastructure ones in that podcast, what you could be listening to back and forth in your car when you commute. So, you need to go and do that. And you can email Cara Ross, who does the continuing ed stuff and just they'll carry any podbean credentials and she'll set it up for you. It's easy. And then you put your user and your username is your email, then your password and then you'll be able to do that. That's your first step is to do that. Now are you trauma qualified?

Guest: I have not. Not yet. I've complete all the courses.

Dr. Studin: Didn't you pay $100 a month towards the courses or no? Or just some of them or all?

Guest: Yes. All of them. I've completed all of them.

Dr. Studin: So, you just didn't do the trauma qualification?

Guest: Right.

Dr. Studin: Okay. That's something and I can't waive any of those fees cause it goes to Cleveland. That's something that you really need to do to be able to get yourself on that list and you're going to start marketing that list. That your trauma qualified. Do you have a list of lawyers and MDs in your community? Emails where you send them your updated credentials? Yes or no?

Guest: Yep, I've been doing that this whole time. Every time I complete a course, I send them my updated CV. I've met with MDs, neuros and ortho and I provide them with my CV, like a physical one. I've been doing all of that.

Dr. Studin: Okay. And here's the next step. The next step is going to be a lightning round. I'm going to, not in this conversation, but I'm going to ask you questions, herniation, bulge, tell me the difference, et cetera, et cetera, et cetera. Uh, what does chiropractic and how you communicate with the MDs and the lawyers. And I'm going to explain all those things to you. So, give me a call later on and we'll chat in the meantime. This is a good first step, thanks for sharing. Go take care of your patients and I'll catch you later. 

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