Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 1125
Marketing 128 G

From the Desk of Dr. Mark Studin
Academy of Chiropractic

Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time. -Mark Studin 2006

"Trial Lawyer Association Meetings and Hospital Entry"


Dr. Studin: what was your question again?

Guest Dr: what's the best way to build up my CV?

Dr. Studin: Okay. There're two things. The first thing you need to do is to get a pencil and paper. You're ready?

Guest Dr: Yup.

Dr. Studin: Okay. I want you to go to the US Chiropractic directory and get a preferred listing. Then there's a free CV built, there's a CV builder in that program and the preferred site and what you're going to do is start building your CV online. Now, I don't care if you only have name, address, phone number, what school you went to. You need to understand what propagating search engines means. For those who don't, because we're on a recorded line, let me just tell you all sort of make sure we're on the same page.

When you go to Google, Google has to see your website and when you put information on for the first time, the search engines have to crawl every single of the billions of websites in the world. Okay? It's got to see everything. And it could often take a few weeks to see your particular entry. Now every time you add another article, that's another, it's another area for the website to see. So, the way we've engineered the US chiropractic directory is every entry name, one article address, another article, a phone number, another article, a licensed, where did you go to school? Everything is a separate article. So, each of those entries is a separate article and a separate item for the search engines to see. Once it gets propagated, then every time you add something, it sees you much quicker. Now the fallacy is that organically, the more it sees you, the more you move up organically, meaning you move up to the top of the search engine.

Now, if you're in New York City or Miami or Chicago or San Francisco or Los Angeles, there's a gazillion people. But if you're in, some flight Leighton Montana where there's not a whole lot of population, then what happens is it does move you up organically cause there's not a lot of competition competing for that same listing. But when there's, you know, a thousand people with your same listing type, chiropractor, male DC, you know your city and there's a lot of people Google them, forces you to pay that said they became $1 billion company. Google forces you to pay to move you up that search engine. So, but organically we're going to move you up anyhow. So, you want to do that and then you have to pay a Google ad to get up higher. So, it all depends where you're located, but nonetheless, you want to be highest in the search engines.

Now with that being said, the first thing you have to do is read your consultations. Don't care about your citations for the most part at the moment. However, you should be on the clinical grand rounds that we have every Thursday with that clinical grand rounds, it starts to add citations every week for you to send to your referral sources. Now once you finish reading the first six sections of the consultation, then you start taking, you go to becoming a trauma team member. Okay. Now if you go to the website, you will see become a trauma team member and the curriculum is on there. There are 10 courses and the courses are going to change shortly by the way, new courses are coming out. So, you start with the PI bootcamp. They're going to MRI spine and then spinal by these chemical engineering.

But PI bootcamp has I believe seven citations. The MRI Spine has 12 citations, PI bootcamp has eight citations. So once you start taking those courses and you go right down the list in order, cause I put the curriculum after you, you're going to have the equivalent of about eight or nine pages or 10 pages of courses on your CV that say you build it. But you don't start with the academics until you read the first six sections of the consultations. And that's the first six in the first one. But all of them. And if you want to get to your courses faster, just read faster. But don't put the cart before the horse because you won't get as much out of them if you don't follow the curriculum. But the, for the, in the meantime, you could do the clinical grand rounds every Thursday and that'll give you a citation a week.

And every single time we have a live program and we do them multiple times of the year, either in person or they're in New York, because we have, you know, medical folks join us and I can't get an a neurosurgeon and a radiologist and a vascular neurologist, you know, to travel. So, it's always here. You always come and you get four citations for that. Last weekend we were live. Primary Spine Care Program. There were four citations for that. You always attend the live stuff and that fills in your citations also. Holy Moly. Can I take a breath now?

Guest Dr: Yup.

Dr. Studin: Did I answer your questions?

Guest Dr: Yes. Thanks. 

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