Doctor's PI Program
#74 From the Desk of:
Mark Studin DC, FASBE (C), DAAPM, DAAMLP
“Letter Writing Campaign”
Fancy steak dinners, advertisements, and gifts for lawyers will not work…usually…There are always the rare exceptions. I have tried for years to design the perfect letter or scheme to get lawyers to refer to me and I am a lesson in abject failure. However, a letter writing campaign can get you recognition as a leader in medical-legal education. That has always been the premise of the educational fliers. To that end, Dr. Steve Carter from Louisville, Kentucky, has devised a letter that I have worked on with him to further solidify that recognition as an educational expert.
This type of communication is one more piece of the puzzle in creating a practice based upon clinical excellence when you become the source for educational material and the resource for the legal community to reach out to for information. I urge you to spend the time taking the steps required to build your database and send these via mail. The likelihood of these getting you direct new patients is not great and you shouldn’t view the process as a means to that end. Every piece of the puzzle is important in shortening the time to where you want to be.
Sample Letter for your office:
October 26, 2009
Spinal Cord Anatomy
Don’t Let Radiology Reports Diminish Your Case
Medical reports can be very confusing and oftentimes vague as to what the patient’s real injuries are. Doctors and lawyers both want to know if the patient has an injury, primarily in disc spinal cord injuries (please see enclosure).
The spinal cord usually stops at the level of the first lumbar vertebrae. Therefore, it is impossible to have spinal cord compression in the lower lumbar spine. Frequently, rushed radiologists will state in the lumbar MRI report that no spinal cord compression was found. The claims adjuster will then erroneously assume that since no spinal cord compression was found, that the patient could not have had any injury. This error in radiology reporting can often change a settlement from one that is favorable to one that is unfavorable. The reporting physician should always clarify this issue for the adjuster and/or attorney and underscores why you should only have relationships with the very best in healthcare, if you have a choice.
Prevailing in medical-legal cases is dependent upon the truth and often your opponent will present information, research and other material, that are bits and pieces of the facts to “spin the truth” in his/her favor. Our office is part of a national medical-legal research program that provides information for attorneys and doctors. There are currently 64 topics (and growing monthly) published, complete with a synopsis and research article, to help you better understand those issues you argue on a regular basis in personal injury.
As a public service to the legal community, I have made them available to you at no cost, because my office is committed to bringing the truth to the medical-legal community.
Please call or e-mail and I will arrange to have them sent to you.
Mark Studin, D.C.
This educational letter is being sent as a public service to the