Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 498
Build Your Infrastructure #122 I

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

“Chiropractic as the Primary “Care Provider for Spine”

Over the next few weeks while I’ll be incorporating many changes in the program, I am also going to start introducing you to what I believe is the solution for the future of both your practice and the chiropractic profession. As the title states we all must be, the primary care providers for spine.

When we discuss “primary care providers for spine”, please understand that this does not add prescription drugs into our scope or paradigm at any level. Being the primary care provider for spine simply means that whenever the public, a lawyer, medical specialists or medical primary care providers encounter any spinal related problems they consider chiropractic as the first-line for referral. 

This paradigm has been proven in multiple index peer-reviewed articles for similar diagnoses with chiropractic showing better outcomes with regard to pain relief, functional improvement, lowering disabilities and lower treatment costs vs. drugs and any other treatment modalities. For copies of that research, please click the link at the end. 

Over the past few months I have maintained a personal blog that can be found at , which contains many of my thoughts and beliefs about the chiropractic profession. Over the next three weeks the following topics are being discussed. Part 13 has already been posted and I urge you to read all three parts of the series. 

Part 13: Chiropractic as the “Primary Care Provider for Spine” For Lawyers

Part 14: Chiropractic as the “Primary Care Provider for Spine” For Medical Primary Care Providers

Part 15: Chiropractic as the “Primary Care Provider for Spine” For Medical Specialists

In addition, part of the strategy that we are going to be employing very strongly starting now is that we are going to be marketing through education and your clinical excellence to the public, lawyers, medical specialists and primary care medical doctors. Although our program is called the “Doctors PI Program” it is now going to encompass a much broader spectrum. 

To get started you are going to need some tools to ensure you have the infrastructure to grow at every level. The first step is to secure a “preferred listing” on the US Chiropractic Directory ( This vehicle, which currently gets over 500,000 pages viewed per month is the #1 repository of pro-chiropractic literature that has been synopsized for lay consumption and has been receiving this level of traffic for almost 3 years ongoing. This level of verification indicates that the public is “hungry” for research pertaining to chiropractic.

I am going to teach you how to leverage that hunger for chiropractic research in your local community and bring the traffic to your offices. This is a very simple step, however it cannot be done without a preferred list ($20 per month). In addition you must have posted your curriculum vitae on the site as this will become your future calling card to lawyers, medical specialists and primary care medical doctors. This is one small, but vital piece of the process as it is integral to a strong successful infrastructure.

Should you need help with the US Chiropractic Directory please call Dr. Robert Reiss 914 – 261 – 7534

With regard to lawyers I am being told, by both the legal community and doctors who have appropriately created a preferred listing with their curriculum vitae posted that this site resolves many of their ethical issues with a compliant vehicle to refer clients. They have stated without this vehicle it would be challenging to get patients into our offices. 

This is the first of many steps and over the next few weeks I will be building on the strategy to ensure your future success and the success of the chiropractic profession.

Click here to review the research articles.



Adjunct Assistant Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Professor, Division of Clinical Sciences, Texas Chiropractic College
Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences  

Academy of Chiropractic 
US Chiropractic Directory

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