Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 942
Marketing 102 G

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: many of these issues are small, yet each issue is just that… an issue. If you take care of the small issues, then the larger issues often take care of themselves and you can focus on the larger issues… a larger, more profitable practice and more family time.

“Demonstrative Evidence Portfolio”

A 1-2 punch combining research

“I love show & tell” Mark Studin 2018

At my last lawyer’s seminar, I was watching the body language of the audience and the 2 most attentive times is when I reviewed how to age-date disc herniations and when I showed demonstrative evidence on ANYTHING! In Quickie Consult 92 G (Marketing), I shared with you some basic information on demonstrative evidence and to be blunt, it is no different than “show & Tell” that we all did in 1st grade. However, this is meant for an adjustor, jury or justice in the courtroom and the lawyer will “ride this like Seabiscuit” all the way through settlement or verdict. 

Therefore, I strongly urge you to use demonstrative pictures, graphs, models, etc. in your encounter with the lawyers. BUT… The easiest way is to use the MRI or x-ray images attached to narratives and E&M reports with arrows (see sample below). 


I strongly urge you to save EVERY image in a portfolio and when meeting with lawyers; SHOW & TELL!!! Let them know how you prepare the demontrative evidence that is backed up with research. To accomplish that, have the corresponding research in back of every page with the critical passages highlighted. Most of the research you need is found in the Education Library (section 12) and once you have the citation, you can either download the article for free via open access (just Google the name of the article) or buy an article in Google Scholar and they are about $35 each (not expensive, but is the law!!!).

This is the EASY BUTTON for the lawyers and will show them how YOU are making their life (and cases) easier by doing their work for them… BAM!!!!!!!!!!!!!!!!!


Adjunct Associate Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Post Graduate Faculty, Cleveland University-Kansas City, College of Chiropractic
Adjunct Professor, Division of Clinical Sciences, Texas Chiropractic College
Graduate Medical Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences 

Academy of Chiropractic
US Chiropractic Directory
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