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From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: many of these issues are small, yet each issue is just that… an issue. If you take care of the small issues, then the larger issues often take care of themselves and you can focus on the larger issues… a larger, more profitable practice and more family time.

“Lawyers… Heard it Through the Grapevine”

What do they tell each other?
 
“If you know it should have been done… then it should have been done already” Mark Studin 2018

 

A “listserv” is the standard for an email management service and is similar to what millennial’s call a “blog.” Most trial lawyer associations use this technology to communicate with each other. After communicating directly with lawyers in over 30 states I can tell you factually that lawyers are guided by “listserv” information and willingly participate in sharing their experiences.

 
This means that everything you do good has the potential of being shared with every trial lawyer in your region and in smaller states, the entire state. However, based upon the nature of people the old adage becomes vogue where “misery loves company “and not the good, only the bad and ugly will be shared. In relationship to this (DED’S) discovery end deadlines are critical to the success or failure in a legal proceeding.

 
A discovery end deadline is a regulatory/case law mandate as to the last date documents can be entered to be used in a trial and although a judge can grant a motion to extend that date is typically “chiseled in granite.” Therefore, the lawyers request documents and typically do that late in the game and have deadlines that are dependent upon you to send your reports timely. In recording the testifying course with a former president of one of the largest trial lawyers’ associations in the country he shared with me the following fact:

 
Lawyers share with each other on our listserv which chiropractors and medical doctors do not cooperate with our offices. This specifically centers on not sending reports timely and causing our staff to have to repeatedly nag the doctors office to send reports even if they’ve been paid for.”

 
The former president explained to me that trial lawyers take information from the listserv seriously and typically avoid working with those doctors. I have shared with you numerous times in the past that you must be the “easy button” for every lawyer or they will work with someone even if their credentials aren’t as robust as yours. This is one of the prime reasons why I recommend Dr. Schonfeld to do reports for you. He typically concludes your report in a few short days along with informing you what he feels should be included that you have omitted (worth its weight in gold) and gives you the opportunity to make every lawyer happy and potentially say good things about you on their listserv. That is a winning infrastructure that works every time and is not dependent upon how busy you are. 

 
Most people are concerned with marketing, marketing, marketing. This is the best marketing paradigm you could possibly get and you can’t buy it. This type of marketing is totally dependent upon you having an infrastructure in place to ensure timely delivery of reports.
 
 


Respectfully,



Mark Studin DC, FASBE(C), DAAPM, DAAMLP

Adjunct Associate Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Post Graduate Faculty, Cleveland University-Kansas City, College of Chiropractic
Adjunct Professor, Division of Clinical Sciences, Texas Chiropractic College
Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences

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