AN incredibly good marketing action step
“I am different… and I can prove it” Mark Studin 2017
Yes, I used the word MARKETING…It has its place AFTER you have everything else in place (Academics). The following was created by Dr. Jim Garabo in New Jersey and I am sharing this with you with his permission. He has reported that it is working for him as an email campaign in central New Jersey!
The New Breed of Trauma Trained Chiropractor:
-Must have impeccable credentials and training in the areas related to trauma such as MRI interpretation, Accident Reconstruction, Spinal Bio Mechanical Engineering, Spinal Trauma Pathology, Medical Legal Documentation, Triaging the Injured and more to help render an accurate diagnosis, prognosis, and treatment plan. These credentials must be obtained formally through highly respected medical and chiropractic schools to ensure admissibility in the NJ Courts.
-More than ever, being able to accurately diagnose and reconstruct what happened in a car accident so that he/she can connect causality, bodily injury, persistent functional loss, permanency must have the proper training and credentials to do so. This includes knowing, understanding and documenting the latest medical research related to traumatic injuries, connective tissue injuries, disc definitions, reading and understanding MRI's, low speed impact collisions, understanding AOMSI (alteration of motion segment integrity) and how AOMSI is much worse than a herniated disc (per the AMA Guides to the Evaluation of Permanent Impairment ratings). In addition, accurate diagnosing and utilizing the research on connective tissue injuries (strain/sprain), and how to properly write a narrative report that demonstratively explains and communicates all of this simply.
-Must be willing to refer the patient to specialists when appropriate such as an orthopedist, pain management, neurologist, neurosurgeon, and have open dialogue with those specialists to best serve the patient's medical needs.
-Credentials will be admissible in a court of law in NJ through Voir Dire hearing. These admissible credentials will allow the chiropractor to opine on MRI findings, Connective Tissue Injuries demonstrable by digitized flexion and extension x-rays, AOMSI, Accident Reconstruction and other critical areas related to injury. This can lower trial costs considerably if only one expert is needed.
-Will not be confused by deceptive defense rhetoric in documentation or the courtroom.
-Will understand and communicate the scientific medical literature clearly showing that pre-existing injuries and arthritis are RISK FACTORS that can cause the patient to sustain MORE INJURY WITH LESS FORCE rather than letting the deceptive rhetoric of the insurance company call it a "pre-existing" injury.
-Will understand and communicate that low speed impact collisions can cause a host of serious and permanent injuries and that the insurance company's deceptive rhetoric stating that "no damage=no injuries" does not match up with the current scientific literature on the subject of low speed collisions with minimal or no damage to vehicles.
-Must not allow an insurance company DME doctor to discharge his/her patient based on faulty DME examination procedures. This new doctor will push back and write IME rebuttals that will make the insurance company and IME doctor take notice that we will not tolerate unethical tactics on his/her patient and when indicated will render licensure complaints against all DME’s that do not report the truth.
This is the New Paradigm for personal injury in New Jersey. Yes, it's getting harder for both doctors and lawyers. Yes, the insurance company’s tactics are tough and all too often underhanded and unfair. But … hard work, ethics, proper training, credentials, and knowledge of the scientific facts will allow us to prevail in the most difficult state in the union.
If you would like assistance with a client who is being denied a proper settlement and feel there may be more to the case, please feel free to contact our office at any time for a free consultation.
To view my entire CV, please click here.
James Garabo, DC
Clark Spine and Pain Relief Center
1457 Raritan Road
Clark, NJ 07066
Click Below to See My Credentials
Copyright © 2017 Dr. Jim Garabo, All rights reserved.
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Dr. Jim Garabo
1457 Raritan Rd.
Clark, NJ 07066
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Mark Studin DC, FASBE(C), DAAPM, DAAMLP
Adjunct Associate Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Professor, Division of Clinical Sciences, Texas Chiropractic College
Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences
Academy of Chiropractic
US Chiropractic Directory