Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 885
Marketing 91 G

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: many of these issues are small, yet each issue is just that… an issue. If you take care of the small issues, then the larger issues often take care of themselves and you can focus on the larger issues… a larger, more profitable practice and more family time.

Open Another Office Near Me and I will Make you Rich”

“I believe in ME” Mark Studin 2017



This morning I received yet another phone call from a doctor who was offered “unlimited new cases” from this time, an urgent care center, should the doctor open within their clinical. In the past I have gotten calls where lawyers promised to send a significant amount of new cases should the Dr. open a satellite office near that lawyer’s office.

 
These are typical scenarios and I have heard hundreds of variations of the above stories on a national scale. Should the Dr. in the past who asked my opinion on whether to unwisely open a second location, and wisely heeded my advice, they would have prevented the financial downfall that every other Dr. experience who didn’t listen. I can say with a great degree of certainty that 100% of those doctors who open offices based upon “promises” of a multitude of referrals from others have failed. The reason they failed was empty promises by others who were either well-meaning but full of crap or had an ulterior motive of financial gain.

 
Regardless of the reason, the only scenario to open a satellite office or move your office is if you feel that you independently can garner enough new cases in that region to thrive. I made the mistake of staying in a white collared area far too long when I shouldn’t move a few miles down the road to a more blue-collar location. Although that is a different scenario, it was wise not to have two locations because I would’ve diverted my energies and been mediocre in both as I lacked the infrastructure to have 2 locations.

 
Should you desire to open a second location, ensure that you have the infrastructure (inclusive of staff) to support that second location. You must also determine where the referral sources are going to be coming from and secure those referral sources prior to opening the second location.

 
I fully support doing and having more if it is your desire and within your capability. However, if it is just a have more… Sometimes more isn’t better… It’s just more. You must determine if this fits into your social, family and professional needs and goals in a balanced environment.
 


Respectfully,



 
Mark Studin DC, FASBE(C), DAAPM, DAAMLP

Adjunct Associate Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Professor, Division of Clinical Sciences, Texas Chiropractic College
Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences

Academy of Chiropractic
US Chiropractic Directory
631-786-4253
PLEASE TAKE FURTHER NOTICE: CONFIDENTIALITY AND PROPRIETARY INFORMATION NOTICE:  This email including attachments is covered by the Electronic Communications Privacy Act (18 U.S.C. 2510-2521) and contains confidential information belonging to the sender.  Nothing contained in this message or in any attachment shall constitute an Electronic Signature or be given legal effect under 44 U.S.C. 3504 Sec. 1707.  The information is intended only for the use of the individual or entity to which it is addressed.  If the recipient of this message is not the intended recipient, you are at this moment notified that any unauthorized disclosure, dissemination, distribution or reproduction of this message or any attachments of this communications is strictly prohibited and may be unlawful.  If this communication has been received in error, please notify the sender immediately by return email, and delete or destroy this and all copies of this message and all attachments.