“I believe in ME” Mark Studin 2017
This morning I received yet another phone call from a doctor who was offered “unlimited new cases” from this time, an urgent care center, should the doctor open within their clinical. In the past I have gotten calls where lawyers promised to send a significant amount of new cases should the Dr. open a satellite office near that lawyer’s office.
These are typical scenarios and I have heard hundreds of variations of the above stories on a national scale. Should the Dr. in the past who asked my opinion on whether to unwisely open a second location, and wisely heeded my advice, they would have prevented the financial downfall that every other Dr. experience who didn’t listen. I can say with a great degree of certainty that 100% of those doctors who open offices based upon “promises” of a multitude of referrals from others have failed. The reason they failed was empty promises by others who were either well-meaning but full of crap or had an ulterior motive of financial gain.
Regardless of the reason, the only scenario to open a satellite office or move your office is if you feel that you independently can garner enough new cases in that region to thrive. I made the mistake of staying in a white collared area far too long when I shouldn’t move a few miles down the road to a more blue-collar location. Although that is a different scenario, it was wise not to have two locations because I would’ve diverted my energies and been mediocre in both as I lacked the infrastructure to have 2 locations.
Should you desire to open a second location, ensure that you have the infrastructure (inclusive of staff) to support that second location. You must also determine where the referral sources are going to be coming from and secure those referral sources prior to opening the second location.
I fully support doing and having more if it is your desire and within your capability. However, if it is just a have more… Sometimes more isn’t better… It’s just more. You must determine if this fits into your social, family and professional needs and goals in a balanced environment.
Mark Studin DC, FASBE(C), DAAPM, DAAMLP
Adjunct Associate Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Professor, Division of Clinical Sciences, Texas Chiropractic College
Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences
Academy of Chiropractic
US Chiropractic Directory