Academy of Chiropractic Personal Injury & Primary Spine Care Program
Quickie Consult 882
Marketing 89 G
“Your Competitive Advantage”
FACT: Most lawyers don’t know what Colossus is and those who do, usually think it does not pertain to them
FACT: Most lawyers are afraid of a significant impairment and will not report ligament laxity
FACT: Most lawyers still only want medical specialists
FACT: Most lawyers think all chiropractors are alike
FACT: Most lawyers only want you if they can win in the courtroom and ignore everything else
FACT: Most lawyer STILL only want the orthopedist
FACT: Most lawyers STILL think chiropractors are a nuisance they have to deal with
That is the construct that every chiropractor has to deal with…
NOW…Here are our doctors FACTS:
FACT: Lawyers, once they realize your credentials will consult with you
FACT: Lawyers, once they realize your credentials will want you in court for most soft tissue issues
FACT: Lawyers, once they realize you understand Colossus will want you to educate them, but still don’t fully believe it is real or affects their cases
FACT: Lawyers will judge you solely on their ability to confirm you as an expert in the courtroom
FACT: Lawyers, once they realize your credentials, knowledge base and documentation will bypass medical specialists to have you manage the entire case.
WHY… In case I didn’t say this before, most lawyers still do not believe that Colossus is real and certainly don’t want to change how they approach a case because it means they have to make changes and they are mostly set in their ways and too often lazy!
ONCE you educate the lawyer and show them how to use your credentials and documentation it will be hard to get rid of them… I promise. It has been 12 years since I treated a patient for an accident case and this past week I got 2 calls from lawyers wanting me to treat their cases…
The courtroom is where lawyers are trained, and they will ALWAYS go back to that standard and everything else, no matter how valid is secondary. Ensure they can use you in the courtroom, whether or not you will ever get there doesn’t matter, then all the other issues can be discussed. BUT… no courtroom, no long-term recurring referral relationship!
To everyone else in the profession who ONLY want the “silver bullet” in the form of a research article or a Colossus ready report and think that is all you need… I only have one thing to say… SUCKER!!!!!!! I get all calls from so many DC’s across the country who have bought all of those “get rich quick program” and I can testify they don’t work… Did I say SUCKER!!!!!
There are no shortcuts… Only long days and sleepless nights of hard work for a short period of time and then an easier path for the rest of your career!!!!
Academy of Chiropractic