Academy of Chiropractic Personal Injury & Primary Spine Care Program
Quickie Consult 750
Marketing 67 G
From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: many of these issues are small, yet each issue is just that… an issue. If you take care of the small issues, then the larger issues often take care of themselves and you can focus on the larger issues… a larger, more profitable practice and more family time.
This past weekend at our Primary Spine Care 3 Symposium, along meeting with national legal scholars that present at the national Trial Lawyers Association, I have confirmed that a direct referral from a lawyer to a doctor is not only problematic, it could be considered an ethics violation. To clarify what an ethics charge is for a lawyer, it is a licensure violation and could be punishable by a loss of license or for a judge to either sanction a lawyer and certainly prevent you from testifying or being involved in a case.
On your intake forms, you should NEVER have “referred by” with a lawyer’s name on it. You MUST have a vehicle that does not put lawyers in “harm’s way” by having referral relationship with you.
This is the #1 reason we created the US Chiropractic Directory. It is now non-negotiable for you to have a Preferred Listing on the directory (CLICK HERE) that houses your CV and office information and share that with the lawyers in your community. This now gives the lawyer and ethical vehicle to refer to you and when you communicate with them, you MUST share that. This will also inform them that you understand their needs and be a central reason for them to HAVE a referral relationship with you.
I know I am spending your money, all $30 per month for a directory listing. Too bad!! It is the cost of doing business and gives you so much more than you can imagine. In addition, the research links on the US Chiropractic Directory should be embedded on your practice’s Web site along with your Web site embedded in the description link on the US Chiropractic Directory. This cross-linking helps make your site more relevant to the search engines.
Much too many of you have free listings on the US Chiropractic Directory that truthfully does ZERO for your practice.
Once you become the easy button at every level for the lawyers, it will become easier for them to refer to you. The EASY BUTTON wins!!!!!!
Mark Studin DC, FASBE(C), DAAPM, DAAMLP
Adjunct Assistant Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Professor, Division of Clinical Sciences, Texas Chiropractic College
Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences
Academy of Chiropractic
US Chiropractic Directory
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