Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 715
Marketing 62 G

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: many of these issues are small, yet each issue is just that… an issue. If you take care of the small issues, then the larger issues often take care of themselves and you can focus on the larger issues… a larger, more profitable practice and more family time.

“Trauma Expert Letter to Lawyers”

 

This document can be used for mailing or email messages to inform lawyers that you have undergone training as a "trauma expert." It is solely intended to get their attention as another tool in communicating your clinical excellence. 

 
I firmly believe that this letter like all other letters will get you ZERO referrals. However, this is one more way to communicate with attorneys and get them to see (even in the smallest way) that you were trained and are a credentialed trauma expert. The “WOW” moment in the document is as always what’s in it for them because we never lose sight over the fact that lawyers like any other referral sources only care about their business and working with those that can further their endgame. With lawyers, it’s about making money for themselves and secondly their clients. 

There is a “call to action” in the document and can be used either with snail mail or email or both and does require you to have a certain level of credential by having a minimum of:

1.  MRI Spine Credentialing

2.  Spinal Biomechanical Engineering

3.  Spinal Trauma Pathology

These courses are the bare minimum now required based upon the last 10-12 lawyer seminars I have given with the emphasis on “bare minimum.” Never lose sight of the fact that our success is predicated upon the standards of the courts in all 50 states and lawyers are being “squeezed” more than doctors in today’s marketplace. 

Therefore, it is our responsibility to recognize the needs of the medical – legal community and be prepared before they either ask or simply not work with us because we don’t meet the current standard.

To access the letter, go to Section #14 on the Consulting site [Forms and Communication] and scroll to the second to last item titled “Trauma Expert Letter to Lawyers.”


 
 
Respectfully,



Mark Studin DC, FASBE(C), DAAPM, DAAMLP

Adjunct Assistant Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Professor, Division of Clinical Sciences, Texas Chiropractic College
Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences

Academy of Chiropractic
US Chiropractic Directory
631-786-4253
PLEASE TAKE FURTHER NOTICE: CONFIDENTIALITY AND PROPRIETARY INFORMATION NOTICE:  This email including attachments is covered by the Electronic Communications Privacy Act (18 U.S.C. 2510-2521) and contains confidential information belonging to the sender.  Nothing contained in this message or in any attachment shall constitute an Electronic Signature or be given legal effect under 44 U.S.C. 3504 Sec. 1707.  The information is intended only for the use of the individual or entity to which it is addressed.  If the recipient of this message is not the intended recipient, you are at this moment notified that any unauthorized disclosure, dissemination, distribution or reproduction of this message or any attachments of this communications is strictly prohibited and may be unlawful.  If this communication has been received in error, please notify the sender immediately by return email, and delete or destroy this and all copies of this message and all attachments.