Academy of Chiropractic Personal Injury & Primary Spine Care Program

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From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: many of these issues I bring are small, yet each issue is just that… an issue. If you take care of the small issues, then you will be able to build and focus on the larger issues… a larger, more profitable practice along with more family time. 

“Get Lawyer Referrals 2017”

This past week was the beginning of my fall lecture season for lawyers and I was in Connecticut presenting to approximately 40 lawyers. Most doctors feel that unless you are getting the feedback from lawyers in your state, city or town, it is not applicable to you. I want to share a secret with you…that is all bull-crap!!! We all deal with the same Allstate, State Farm and Geico, etc. and as I talk to doctors in 47 states every day, week, month and year and I can say with 100% certainty that it is the SAME nationally.

 
One of the most prominent issues nationally as of now that the lawyers are verbalizing is IME’s. It appears that the carriers are getting bolder in ordering them and it is so lucrative for the IME doctors that they are getting more aggressive in denying both future and past care. This has been a historic “windfall” profit center for the carriers over the years by creating a team of credentialed providers that are extremely biased. There are, however, significant downfalls for these IME doctors and the carriers, and very few are taking advantage of the opportunity to level the playing field and get paid. 

 
In their fervor to gain favor with the carriers and the companies that hire them on behalf of the carriers, these doctors have gotten sloppy and rely too heavily on software to write their reports. Secondly, it is a well-researched fact that most malpractice carriers cover little to no insurance for 3rd party relationships (IME’s), leaving the IME doctor fully responsible financially for any wrongdoing. 

 
When I sat with the lawyers and told them the paradigm I created for going after improper IME’s with licensure complaints and involving the attorney generals of each respective state, they were engaged and excited. Lawyers, by rule, cannot threaten legal action as officers of the court, but a layperson (non-officer of the court) can. It is  this action, based upon the suggestions in section #9 of the consultations, that will help get the improper IME’s overturned and it is working well nationally. AND…the lawyers appreciate your actions on behalf of their clients to the benefit of their cases. To me, it is about the truth and having it rule the day vs. lies, half-truths (same thing) and outright fraud. BUT…unless you take action, you will both be allowing yourselves to be screwed by bullying (the carriers) and lose an important opportunity to gain favor with the plaintiffs' lawyers by fighting for the truth.

 
The second most prominent issue is one of credentials. I know this sounds old, but it is getting more difficult for lawyers in the courts and your credentials can solve many of their issues. Although the Colossus issues are still ruling the day in settlements, the lawyers are still focused more on the courts than on insurance algorithms because they still don’t see the bigger picture. Last night, while lecturing in Denver, a lawyer stood up unsolicited and confirmed everything I presented about the Colossus requirements and settlement issues. Yet, most of the lawyers in the room still weren’t convinced that Colossus is real and they have to change how they practice. Please see the magic language video for a full tutorial on how to do that. You must educate the lawyers, but have the credentials to back it up so that you cover from Colossus to the courtroom. That is how to create a bulletproof business strategy. 

 
Regarding credentials, it is STRONGLY suggested (DO IT) to have taken every course at www.teachdoctors.com and ensure your CV is populated and on the US Chiropractic Directory. If you have done a lawyers seminar over the last year, I am now sending regular updates to those lawyers about what we are doing and how to find you on the US Chiropractic Directory. This is all part of building your digital footprint and reputation as a trauma-trained doctor and the “first-line” for referrals as the “primary spine care” provider. 

 
As for future courses, I am 50% of the way done with a course titled, "Collision Reconstruction and Biomechanical Engineering” that takes the accident reconstruction course to the next level. This is a master’s level course with 30 hours of education without the $15,000 price tag and will be credentialed through Texas Chiropractic College and possibly the State University of New York at Buffalo, School of Medicine. I am also creating a course on stroke with a neurologist who specializes in the disease. The course will go in depth into anatomy, diagnosis, screening, etc. and will help you to be able to identify stroke risk patients at an unprecedented level. Lastly, I am STILL trying to get an electrodiagnostic course completed. It is something I have not been able to do over the last 3 years, but I am hopeful I have the right partners that are smarter than I am to get it done. 

 
Your credentials matter in the medical-legal industry more than you realize and over the last 2 months, I have inundated you with new credentials and I have added to my CV as a way to show you how to use your best asset to your advantage. I have 10-12 more lawyer presentations over the next 10 weeks and I will be learning more and sharing with you what I have learned. This is how we stay ahead of the industry and win. 


 
Respectfully,



Mark Studin DC, FASBE(C), DAAPM, DAAMLP

Adjunct Assistant Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Professor, Division of Clinical Sciences, Texas Chiropractic College
Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences 

 
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