Academy of Chiropractic Personal Injury & Primary Spine Care Program
Quickie Consult 604
Marketing 40 G
From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: many of these issues I bring are small, yet each issue is just that… an issue. If you take care of the small issues, then you will be able to build and focus on the larger issues… a larger, more profitable practice along with more family time.
“Marketing-Marketing-Marketing & Lawyers”
Many of you have drank the “Kool-Aide” and now understand why marketing does not work. In fact, it is a waste of your time and hard earned money unless… The referral source already has an understanding of who you are, what you know and your credentials. The challenge is how to get there.
This is where the confusion starts by me now recommending that you send lawyers 1) email links to the bi-monthly fliers 2) snail mail articles of the bi-monthly fliers 3) links to the white papers 4) your CV on the US Chiropractic Directory. You need to follow the acronym R-R-R: Repeat & Review with Regularity. You stay in their faces constantly until they actually see you for who you are and why you are different than everyone else… to their benefit.
HOWEVER… NOT UNTIL YOU HAVE READ ALL THE CONSULTS (every one) AND TAKEN THE REQUISITE COURSES OR EQUIVALENT SO THAT WHEN THEY SEE YOU, THEY WILL BOTH BE ABLE TO WORK WITH YOU AND THEN WANT TO! Why? My concern is that you will get referrals from these actions and if you are not yet the “real deal” you stand a VERY good chance of becoming a “1 and done.”
I have 1 doctor in California who has been with me for quite some time and constantly complains that he never gets referrals from lawyers. When I had the opportunity, I found out that this doctor is big in complaining, but not on doing the work and was clueless about most of the systems I have put in place for you to succeed. He regularly reads these “quickies” but never invested the time in himself to win by reading the full consultations or attending any live seminars.
Come get the magic… It is waiting for you!!!!!!!!!!!!
I have given you the tools… now use them!!!!!!!!!!!!!
Mark Studin DC, FASBE(C), DAAPM, DAAMLP
Adjunct Assistant Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Professor, Division of Clinical Sciences, Texas Chiropractic College
Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences
Academy of Chiropractic
US Chiropractic Directory
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