Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 599
Marketing 38 G

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: many of these issues I bring are small, yet each issue is just that… an issue. If you take care of the small issues, then you will be able to build and focus on the larger issues… a larger, more profitable practice along with more family time. 

“New Marketing Tools”


 
The US Chiropractic Directory
Has Expanded

 

Go to the Top toolbar and click on

 

1.       Case Reports

2.       Medical-Legal White Papers

 

In our ongoing quest to bring you the best tools, we have expanded the services of the US Chiropractic Directory to help you market both lawyers and MD’s. The support for the portal has also been upgraded to put you in direct touch with the Web Master so that your issues are resolved expeditiously. 

 
First and foremost, the most important component of your relationship with the site is to have your CV posted. I just hung up with a law firm in Nevada who is about to lose a case in part because the doctor did not complete his CV online and the defense has a copy of the incomplete CV. It is safe to say this law firm will NEVER work with that doctor again and will share that with their colleagues. 

 
I have added on to the top toolbar 2 buttons:

1.  Case Reports

2.  Medical Legal-White Paper

 
The “Case Reports” portal houses doctors who have completed their Mini-Fellowship in Neuroradiology: MRI Spine. Their concluding assignment is to write a case report on how MRI changes either the diagnosis, prognosis or treatment plan in a chiropractor’s office. In each instance, the reports document the efficacy of chiropractic care and will bode well for sharing with MD providers wanting to learn more about chiropractic. This is a perfect relationship builder if positioned properly.

 
The “Medical-Legal White Papers” are answers for many issues lawyers have in contemporary legal practices focusing on solutions. These are documents created because lawyers or trial lawyer’s associations have asked me to create them as a solution to significant legal issues and are self-explanatory in their explanations. These documents are perfect relationship builders with lawyers.

 
IF… you have done your homework and have a preferred listing on the US Chiropractic Directory with a robust CV, it will be a perfect place for you to send your referral sources. 

 
IF… you do not have a good CV or any CV posted, the referral sources will find you and possibly (most probably) not work with you… I would “bet the farm” on it!!!

 
There is a reason why some do extremely well in practice, while others struggle…This is a non-negotiable process!!!!!


 
 
Respectfully,



Mark Studin DC, FASBE(C), DAAPM, DAAMLP

Adjunct Assistant Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Professor, Division of Clinical Sciences, Texas Chiropractic College
Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences

Academy of Chiropractic
US Chiropractic Directory
631-786-4253
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