Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 555
Lawyers & Medical Specialists Meetings and Communications #48 L

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

"The Same Old… You Get What you Ask for… Grow a Pair”

Too many of you still don’t get it. You call the MRI company and ask if they can follow your protocols. You call surgeons and ask if they can meet with you to explain issues. You call lawyers and ask if they can meet with you to go over their client’s records.

You are nice, polite and respectful… And you still don’t get what you want because the MRI companies want to make more money, the surgeons only want to get your referrals and the lawyers could care less about you because unless you are an orthopedist, neurologist or neurosurgeon they believe they are not going to win a case or make money with you.

You need to break through these blinders, stereotypes and prejudices and start creating your own world. It starts with you and your approach (attitude) in making this happen.

With MRI companies you need to call them and tell them specific protocols you want for your image slices. You don’t ask them if they will follow your orders, you simply tell them what you want or you will be going elsewhere. This is not a negotiation.

For specialists such as surgeons, neurologists or pain management doctors you are in control. Never lose sight of the fact that those who control the referrals control the game. Medical specialists need you far more than you need them because currently you (and other primary care providers) are the staple of their business. Without you they go out of business.

Lawyers: you must get them to understand by telling them “I have significant new results that will positively impact your case and I need five minutes of your time.” If the lawyer will not meet with you after you leave this message with their secretary or personally tell them, then perhaps you should inform them you are going to tell your patient, their client that they are possibly not serving their best interests. You are only asking for five minutes.

I hope by now you realize that we no longer ask… We demand, of course in a polite way but with a slight “New York arrogant attitude” (me). You must let your referral sources and those that you refer to know that you are both knowledgeable and in control and you will not accept anything less than either having your orders followed or a peer relationship.

For some of you this is both easy and you are already doing it, while others… you simply have to “grow the proverbial pair.” If this was easy everybody would be doing it and no matter what they tell you most are not.


Adjunct Associate Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Professor of Clinical Sciences, Texas Chiropractic College
Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences
Academy of Chiropractic
US Chiropractic Directory
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