Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 516
Marketing-Marketing 31 G

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

“Digital Marketing-Backlinking”

Backlinking is posting a topic on your Web site and linking it to another site. When the search engines see this, as long as it is in the same genre` as your business, it will move you organically (for free) closer to the top of the search engines. This will make it easier for the public to find you.

Therefore each of you MUST go to the US Chiropractic Directory and spend the time and energy and link most, if not all of the articles to your site. Simply pick what titles you want and post those titles on your site and add the link. You are NOT allowed to put the entire article there as there are laws that will bite you in the ass if you do so, but you can add as many links as you desire… and the more…the better for you. 

You all should by now realize that you need to have a preferred membership for $20 per month (duhhh…20 bucks !!!) so that the public can find you in a listing. Either way, the research you will be linking to is unprecedented in the industry and educate your community to the benefits of chiropractic care. 

An example of backlinking on your Web site is the following and would have to be in a dedicated area on your Web site: 

Click to see where it brings you… 

P.S. Even if you feel that it won’t help you (IT WILL), do it for the profession. The more people that know and can understand the research, the more people can get help through us as a profession. Everyone wins. 




Adjunct Assistant Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Professor, Division of Clinical Sciences, Texas Chiropractic College
Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences

Academy of Chiropractic
US Chiropractic Directory
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