Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 510
Marketing-Marketing 29 G

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

“The Survey Says…”

What our doctors who are getting 40-60 new cases per month have in common


The most common denominator for every Dr. who has a large practice is they all have a preferred listing of US Chiropractic Directory. You might think that I would list the consultations or post-doctoral courses or clinical acumen as the top reason however, as far as I am concerned… that is a given for this conversation. Without your infrastructure you are left to the “time-tested” failed paradigm of marketing. With a secure and robust infrastructure based upon your clinical excellence the next step is to give your referral sources a way to find you and the US Chiropractic Directory was designed to do just that. 

One Dr. commented last week to me that in his state not one other member on the US Chiropractic Directory has posted their CV online and wanted to know why. My answer was twofold: laziness and/or stupidity, but probably both since this is a free step for doctors. He was delighted because he is going to move right to the head of the class with the entry of his CV. What you should know is that your CV, line by line is searchable by the search engines and the more entries you put the more people will find you online.

There is no one avenue for a successful marketing campaign. It needs to have multiple tentacles into various referral sources that is done on a consistent basis. Provided it is built upon your clinical excellence you stand a very good chance of getting much busier… much sooner.

Another Dr. commented yesterday that he took an article from the US Chiropractic Directory on scoliosis and gave it to a patient. As a result of the article that patient engaged in a long-term treatment plan once they understood the research behind the care.

You should also be sending lawyers to review your CV online and you had best have a preferred listing with your picture and reviews on the site. There is a reason why some doctors are busier than others and you can’t cut corners especially when programs such as this one is so inexpensive. Each time you add to your CV it moves you up on the search engines. When you give your information out to patients or referral sources you should tell them to look you up or “Google you” with the following phrase: Mark Studin CV. You will always appear first in the search engines if your CV is entered on the US Chiropractic Directory.
You should also be taking the research articles on US Chiropractic Directory and emailing them to your patients who have similar issues and problems as this will give them an opportunity to share the site and your listing with their friends and family. This is how to network to get increased referrals that cost you $ZERO. 

Too many of you have taken the site for granted and it has cost your practice in lost potential revenue. Take action now and win!


Respectfully,



Mark Studin DC, FASBE(C), DAAPM, DAAMLP

Adjunct Assistant Professor of Chiropractic, University of Bridgeport, College of Chiropractic
Adjunct Professor, Division of Clinical Sciences, Texas Chiropractic College
Educational Presenter, Accreditation Council for Continuing Medical Education Joint Partnership with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences

 
Academy of Chiropractic
US Chiropractic Directory
631-786-4253
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