Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 103 I

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

"Megatrends in Chiropractic, 2015"

I have spent the last few days researching and writing a very long article for the American Chiropractor that will be published in August, 2015 titled, “Megatrends in Chiropractic: Circa 2015” In the article, I outline what DC’s must do now to prepare themselves for 2015 and beyond in order to stay competitive in the healthcare marketplace. Although by agreement I cannot release the full article to you, I am going to give you a tidbit so that you can see what I see before the rest of the profession gets it, to give you, my peeps, a competitive edge.

The second trend and the most concerning is the direction the medical specialists are taking. It has been reported in over a dozen states that medical doctors are now focusing on personal injury and taking unprecedented steps to “woo the lawyers” who, historically, have worked with the chiropractic profession on “soft tissue cases.” Neurologists, physiatrists, anesthesiologists, orthopedic surgeons, etc. who have historically relied on their MD status’ and the prejudices of the courts to have lawyers literally beg and/or pay large sums for their expert opinions, are now being hurt financially by the managed care and workers compensation systems.

As cynical as it sounds, if you follow the money, you will find the trend…

The personal injury system is one of the last places a chiropractor can consistently earn a higher level of income nationally…

Medical specialists are wining and dining lawyers, taking them to ballgames and offering to testify at reasonable fees which, historically, was something lawyers only experienced from the chiropractic profession. In the past, lawyers would also comment, “Surgeons would never do this because they don’t have to.” They do now...and they are.

For the average chiropractor, this trend could be devastating…

Too many doctors, consultants, entrepreneurs and influences on our practices are still trying to win us over in a “race to the bottom” with shortcuts and get “rich quick schemes.” In the short run, these programs will generate some new patients and income for the doctor and significant income for the consultant – entrepreneur. However, if the program is not based on scientific evidence, credentials and a doctor of chiropractic being the “best of the best through clinical excellence,” in the long run, it will hurt chiropractic and every practicing chiropractor…

The above scenario is happening at an accelerated pace and if you follow the game plan I have outlined for you, you will not be affected. For the average DC, this can be game over, literally, and be the reason too many close their doors. 

The full article will be published in the American Chiropractor magazine, August, 2014. Look for your copy and read the entire article.

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