Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 100 I

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

"The Power of Your Credentials"

Your credentials are more powerful than you think. I received this email today from a doctor in Colorado who received it from a local lawyer. Little things like community service are important to list on your CV as well as your academic credentials. In this case, it was serendipitous that he listed the church he was active in. 

Josh:

It was good talking to you today. Thanks for sending over a copy of your CV. You have an impressive CV that will obviously hold up well should you need to testify on behalf of a patient in litigation. It's important to our practice that we have well-qualified physicians and chiropractors working on behalf of our clients. So I look forward to referring clients to you in the future.

I noted at the bottom of your CV that you lead a small group at XXXXX Church. My brother's family and his wife's family have attended the church for many years. I did for a short time as well. I don't know how long you've attended XXXXX, but after its former pastor, XXX XXXXX, passed away, I was able to receive a number of books from his library. 

I look forward to working with you in the future and meeting you sometime soon, perhaps for lunch.

Last night, I lectured in Pennsylvania and the doctor, Nathan Laubach, following my instructions, had his CV placed in the handouts to the lawyers in attendance. Immediately after the presentation and partly because of how I positioned him during the talk and mostly because of what was on his CV, a lawyer came up to him and said, “We need a quarterback for our cases in this region. We initially had a MD physiatrist in mind, but after seeing your credentials, you are now our go-to doctor to triage our cases.” What is significant is this is one of the largest firms in the state and they are opening in his area with plans on being the #1 firm in that part of the state. 

The reason this all occurred, Credentials, credentials, credentials. Lawyers eat, breathe and sleep credentials and the sooner you realize that, the sooner you will prevail at a higher level. It doesn’t matter where you are, you can always grow. I update my CV at least 3 times per month and so should you.

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