Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 91 I

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

"The Power of Your CV in an E-mail"

I recently saw one of our new doctors add a link to his CV in the signature of his e-mail. Holy crap!!! It is a F*@$#%@@-ing (fabulous) great idea. Therefore, if you look at the bottom of my signature line, you will now see the link to my CV on every e-mail sent. Lawyers, co-treating doctors, colleagues, patients and every other referral source (aka everyone I know) gets to see my CV. The cost...$0.00.

 

In 1979, a practice consultant lectured at New York Chiropractic College and said something that has stuck with me ever since. (Yes...I am old!!!) "If you don't toot your own horn, who will?" That was true then and it still is today.

 

I urge you to put a link to your CV on the US Chiropractic Directory in your e-mails...and...if you are only a teeny, weenie bit computer literate, you will understand the reason we have you build your CV line-by-line on the US Chiropractic Directory. It is because we have each line set up as a new article and every line you enter is a new article that can be seen by the Web crawlers (Google, Yahoo, Bing, etc.) and places you high on the local search results AND...it is FREE!!!!!!! Any DC nationally can join for free and do this.

 

Why anyone would not take advantage of this is beyond puzzling and frankly, a very stupid business move (or lack thereof). The only reason you wouldn't is either laziness...or...well, laziness. There is no other reason not to take this FREE opportunity to be seen at a much higher level. If that didn't come across clearly, let me try this...DUH!!!!!!!!!  WHATSAMATTERU???????

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