Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 24 CV

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

"CVs, Logos and Wellness"

I have read my last CV without exploding!!! I am tired of people trying to shove the "wellness" tag down my throat. I am a chiropractor and I have practiced chiropractic for 31 years. I have seen the deaf regain their hearing, the asthmatic breathe, the infertile be able to conceive, breech babies turn, eczema go away and ADHD resolve over and over. I have also seen entire families throw away their drugs, never to look back and never to need them again under chiropractic care, not because I told them to, but because they just didn't get sick anymore.

 

What does any of that have to do with your CV?

Nothing!!!!!!

 

Your CV, as Alli accurately told one doctor, "focuses on your accomplishments and credentials as a professional."  It is not a marketing document nor a mission statement or an educational piece about your beliefs about the powers of chiropractic. In fact, in the personal injury world, it is the "kiss of death" for you to even mention "wellness" at any time. Do you think a lawyer wants to have his expert be a wellness specialist and not a trauma expert? Your CV has to be very narrow and you must follow Alli's expertise in guiding you through the CV process. Look at the CVs on the US Chiropractic Directory. We preclude you from adding that tag in the introduction. PLEASE...NO LOGOS...or positioning statements that will position you out of the personal injury world.

 

If you want to build a wellness practice, keep it segregated from your personal injury materials. In addition, in all of my years in practice, never did someone come to me for wellness because I advertised it or had it in my logo or name. They came to me for a problem and stayed for a lifetime because they wanted to stay well or a current patient educated them and they started care from a referral.

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