Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 31 L

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

"Getting Your Credentials in the Laywers's Face: A Prime Motivator"

You have taken the courses, you know how to interpret MRIs and you are expert at triaging, diagnosing, documenting and caring for the trauma case, but the lawyers do not know about any of it and as a result, you are the best secret to their clients and don't get the referrals. Often, the patients end up in far less qualified doctors' offices for treatment.

 

Back in late 1979, when I was in chiropractic college, we had a guest speaker (I am now seriously dating myself as an old fart!) who made a profound statement that has stuck with me for 33 years. It was a marketing statement and the quote was, "If you don't toot your own horn, who will do it for you?" It's time to start tooting, from a professional posture and market by "marching without appearing to march" through sharing your clinical excellence...WOW!!!!

 

Over the next few consultations, I will be discussing how to create a local digital infrastructure for sharing your credentials. However, for now, simply create an e-mail list of lawyers in your region (following all local and federal e-mailing regulations).

 

After taking any significant post-doctoral course, this is a strongly suggested step to stay in the faces of the lawyers. Since the lawyer's personal injury practice often "lives and dies" on all things MRI, the credentials surrounding MRI are, by far, the most important components of your CV. The credentials below are sample entries from the MRI Spine Cervical-Lumbar Bulge and Herniation Interpretation course, or simply put, the MRI 2 course.

 

Both the MRI 1 and MRI 2 courses are mandatory from my perspective. MRI 1 has been proven a game changer in courts nationally for DCs and MRI 2 is poised to be even more powerful given the dual medical school/AMA CME and chiropractic CE credits credentials.

 

#1 http://www.teachdoctors.com/index.php/course-1-mri-spine-interpretation

#2 http://www.teachdoctors.com/index.php/2-mri-spine-herniation-bulge-interpretation

 

Beyond the knowledge you will attain, read the credentials from the lawyers' perspective and realize what they will see in the citations. It is VERY POWERFUL in motivating them to want to work with you. This is how you create the paradigm shift in getting lawyers to RUN AFTER YOU. Without these type of credentials, you will have a very difficult time accomplishing that and spend the rest of your career wondering why it never happened to you.

 

In addition, you need a repository for your CV in admissible format. That is one of the major reasons why we created the US Chiropractic Directory, to hit the "easy button" for you, the lawyers and their clients. Lawyers will now be able to prevail by utilizing you based upon your credentials and the ability to get your testimony into evidence in both trials and depositions and use you as leverage in settlement negotiations. That is the power of the right credentials. It's not "Will the lawyer use me?" It's "Can the lawyer use me?" and "Do I have the right credentials for him/her to be able to prevail?"

 

This is very advanced stuff that only the those working at a higher level of practice in the trauma-medical-legal marketplace will grasp and put into play. It is also why some have very significant practices and others don't.

 

I would send the same message twice. The suggested e-mail language is:

 

Subject Line: New MRI Credentials

 

 

Body of the e-mail: 

Dr. XXX XXXX is proud to announce the addition of the following post-doctoral MRI credentials:

 

MRI Protocols Clinical Necessity, MRI slices, views, T1, T2, STIR axial, stacking, FFE, FSE and sagittal images. Clinical indication for the utilization of MRI and pathologies of disc in both trauma and non-trauma sequellae, including bulge, herniation, protrusion, extrusion and sequestration. ACCME Joint Sponsorship with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences, Academy of Chiropractic Post Doctoral Division, Long Island, NY, 2012

MRI Interpretation of Lumbar Degeneration/Bulges, MRI slices, views, T1, T2, STIR axial, stacking, FFE, FSE and sagittal images in the interpretation of lumbar degeneration, including the co-morbities and complications of stenosis, pseudo-protrusions, cantilevered vertebrate, Schmorl's nodes and herniations. Central canal and cauda equina compromisation interpretation with management. ACCME Joint Sponsorship with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences, Academy of Chiropractic Post Doctoral Division, Long Island, NY, 2012

 

MRI Interpretation of Lumbar Herniations, MRI slices, views, T1, T2, STIR axial, stacking, FFE, FSE and sagittal images in the interpretation of lumbarherniations, including the co-morbities and complications of stenosis, pseudo-protrusions, cantilevered vertebrate, Schmorl's nodes and herniations. Morphology of lumbar disc pathologies of central and lateral herniations, protrusions, extrusions, sequestration, focal and broad-based herniations are defined and illustrated. Central canal and cauda equina compromisation interpretation with managementACCME Joint Sponsorship with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences, Academy of Chiropractic Post Doctoral Division, Long Island, NY, 2012

MRI Interpretation of Cervical Degeneration/Bulges, MRI slices, views, T1, T2, STIR Axial, Stacking, FFE, FSE and Sagittal images in the interpretation of lumbar degeneration. With the co-morbities and complications of stenosis, pseudo-protrusions, cantilevered vertebrate, Schmorl's nodes and herniations. Spinal cord and canal compromise interpretation with management. ACCME Joint Sponsorship with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences, Academy of Chiropractic Post Doctoral Division, Long Island, NY, 2012

MRI Interpretation of Cervical Herniations, MRI slices, views, T1, T2, STIR axial, FFE, FSE and sagittal images in the interpretation of lumbar herniations, including the co-morbities and complications of stenosis, pseudo-protrusions, cantilevered vertebrate, Schmorl's nodes and herniations. Morphology of lumbar disc pathologies of central and lateral herniations, protrusions, extrusions, sequestration, focal and broad-based herniations are defined and illustrated. Spinal cord and canal compromisation interpretation with management. ACCME Joint Sponsorship with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences, Academy of Chiropractic Post Doctoral Division, Long Island, NY, 2012

MRI Interpretation of Degenerative Spine and Disc Disease with Overlapping Traumatic Insult to Both Spine and Disc, MRI slices, views, T1, T2, STIR axial,FFE, FSE and sagittal images in the interpretation of degenerative spondylolesthesis, spinal canal stenosis, Modic type 3 changes, central herniations, extrusions, compressions, nerve root compressions, advanced spurring and thecal sac involvement from  orthopedic, emergency room, chiropractic,neurlogical, neurosurgical and physical medicine perspectives. ACCME Joint Sponsorship with the State University of New York at Buffalo, School of Medicine and Biomedical Sciences, Academy of Chiropractic Post Doctoral Division, Long Island, NY, 2012

 

To view Dr. XXXX's complete curriculum vitae, please go to the US Chiropractic Directory at (enter the link to your CV on the Directory here)

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