Academy of Chiropractic Personal Injury & Primary Spine Care Program

Quickie Consult 302

From the Desk of Dr. Mark Studin
Academy of Chiropractic
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time.

"A Total Waste of $$$ in 1990 That Would Still be a Waste Today"

A picture is worth a thousand words...and in this case, $1000's. Click here to see the pic.
If you want to know the definition of SCHMUCK, click on the link above. I ran this ad over and over 22 years ago with the belief that it would be my answer to unlimited new patients. I ran this ad monthly for 1 year because I believed the ad rep for the company was an "expert" and convinced me that repetition was the key. At the end of my contract, the local newspaper was $4,800 richer and the LOSER (me) had 0 new patients, hence, SCHMUCK!
I was seeing 650 patients per week and didn't have time to pay attention, so I believed that I was smarter and it was part of my wining strategy. It was a great strategy...for the local merchants' newspaper. It has been my experience for all of my 31 years in the game, that these advertisements rarely (usually never) work in spite of the latest "guru's" claims...Save your money.

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