Marketing + Clinical
Personal Injury Newsletter #2
Success Through Clinical Excellence
I am pleased to share information with you that can help your practices. In our profession, there is too much "noise" in this space that can be a waste of your time and money, will lead you to licensure, malpractice, or fraud issues, or is just "recycled" steps while ignoring what has proven to work. Over time, I aim to bring you what has been market-tested in the chiropractic personal injury marketplace to help you thrive in an ethical, compliant, and profitable manner.
Marketing + Clinical Excellence = PI Referrals
Marketing works for personal injury as long as it is "Academic Marketing." While some DCs have strong "long-term referral relationships with lawyers, most don't, and even those strong relationships often find those referrals withering.
Why? The answer is that it is getting harder for lawyers to get their work admitted into the courts based on a lack of credentials. This has nothing to do with going to court; the lawyers judge you based on admissibility standards they must adhere to. Being a DC is incredible, but typically not enough in a personal injury case. Regardless of your Colossus reporting (which means nothing to the lawyer), fancy range of motion testing, or x-ray digitizing, you must have advanced credentials for lawyers to consider referring to you.
All the above reporting issues are minor reasons to consider you; they are add-ons to bypass physical therapists because they need someone to certify rehabilitation (care). This is despite the evidence that DCs get 313% better outcomes than PTs for disability (they really don't care). However, they will not want you first. For that, you need advanced credentials. AND unless they consider you as the first referral option, you will always be struggling.
Advanced credentials are those you get that are co-credentialed through medical AND chiropractic academia. Topics required for personal injury are MRI Interpretation, Trauma Triage, Spinal Biomechanics, Accident Engineering, etc. It is those credentials that need to be marketed. It's no different than finding a cancer surgeon. You don't go to the person with the fanciest equipment; you go to the doctor with the best training.
Lawyers nationally are starting to bypass medical specialists for DCs with those advanced credentials in a large way. It is common for a DC with advanced credentials [and the plan on how to market those advanced credentials] to get 50-60 or 70 new PI cases per month for years solely based on the credentials and a plan to get the lawyer to understand there is a "new breed" of chiropractors. Part of that plan is strategic [academic] marketing of those credentials with the knowledge that comes with the education.
The Academy of Chiropractic first gives you a "playbook" to streamline (make easy) your documentation, ensure compliance, how to triage the trauma cases, review MRI images with you, and then coordinate your entire academic curriculum based on your goals. Then we create a personalized marketing strategy to get your referral sources to run after you [lawyers, MD primary cares, MD Specialists, urgent care centers, and ERs] based on your clinical excellence. There are no two practices alike, so each "Strategic Business Plan" is personalized to you.
Remember, you do not need MDs to build your practice; they need you more.
If you are ready to grow your already healthy PI practice, TAP HERE TO JOIN
If you are ready to build a PI practice, TAP HERE TO JOIN
If you want to be more profitable in practice, TAP HERE TO JOIN
If you want to have fun in practice again, TAP HERE TO JOIN
Our fee is $199 monthly, and you can quit anytime [$225 setup fee to protect your online identity]. We will make your documentation easy, teach you a lot of clinical information, and give you a robust EMR Macro library. We include a referenced library for bodily injuries, forms, and templates, review MRIs and X-rays with you, and 24/7 consulting with Dr. Studin.
We will also develop an exit strategy that carries you well past retirement to 100-years old. Your practice is a means to a very HAPPY ENDING :)
If you want to learn more or get that plan, please go to www.lawyerspiprogram.com and watch the 9-minute video. It will help you start your pathway to unlimited referrals because they will run after you. If you want to chat, call me at 631-786-4253... Mark
Why? The answer is that it is getting harder for lawyers to get their work admitted into the courts based on a lack of credentials. This has nothing to do with going to court; the lawyers judge you based on admissibility standards they must adhere to. Being a DC is incredible, but typically not enough in a personal injury case. Regardless of your Colossus reporting (which means nothing to the lawyer), fancy range of motion testing, or x-ray digitizing, you must have advanced credentials for lawyers to consider referring to you.
All the above reporting issues are minor reasons to consider you; they are add-ons to bypass physical therapists because they need someone to certify rehabilitation (care). This is despite the evidence that DCs get 313% better outcomes than PTs for disability (they really don't care). However, they will not want you first. For that, you need advanced credentials. AND unless they consider you as the first referral option, you will always be struggling.
Advanced credentials are those you get that are co-credentialed through medical AND chiropractic academia. Topics required for personal injury are MRI Interpretation, Trauma Triage, Spinal Biomechanics, Accident Engineering, etc. It is those credentials that need to be marketed. It's no different than finding a cancer surgeon. You don't go to the person with the fanciest equipment; you go to the doctor with the best training.
Lawyers nationally are starting to bypass medical specialists for DCs with those advanced credentials in a large way. It is common for a DC with advanced credentials [and the plan on how to market those advanced credentials] to get 50-60 or 70 new PI cases per month for years solely based on the credentials and a plan to get the lawyer to understand there is a "new breed" of chiropractors. Part of that plan is strategic [academic] marketing of those credentials with the knowledge that comes with the education.
The Academy of Chiropractic first gives you a "playbook" to streamline (make easy) your documentation, ensure compliance, how to triage the trauma cases, review MRI images with you, and then coordinate your entire academic curriculum based on your goals. Then we create a personalized marketing strategy to get your referral sources to run after you [lawyers, MD primary cares, MD Specialists, urgent care centers, and ERs] based on your clinical excellence. There are no two practices alike, so each "Strategic Business Plan" is personalized to you.
Remember, you do not need MDs to build your practice; they need you more.
If you are ready to grow your already healthy PI practice, TAP HERE TO JOIN
If you are ready to build a PI practice, TAP HERE TO JOIN
If you want to be more profitable in practice, TAP HERE TO JOIN
If you want to have fun in practice again, TAP HERE TO JOIN
Our fee is $199 monthly, and you can quit anytime [$225 setup fee to protect your online identity]. We will make your documentation easy, teach you a lot of clinical information, and give you a robust EMR Macro library. We include a referenced library for bodily injuries, forms, and templates, review MRIs and X-rays with you, and 24/7 consulting with Dr. Studin.
We will also develop an exit strategy that carries you well past retirement to 100-years old. Your practice is a means to a very HAPPY ENDING :)
If you want to learn more or get that plan, please go to www.lawyerspiprogram.com and watch the 9-minute video. It will help you start your pathway to unlimited referrals because they will run after you. If you want to chat, call me at 631-786-4253... Mark