I have been a practicing chiropractor for 33+ years and have owned and managed many practices in many different disciplines of healthcare. As a result, I have learned the secrets of success in healthcare. The truth is there are no real secrets, only formulas for success and conversely, formulas for failure. I offer, at a very fair fee, to teach you how to grow your practice, not just during our relationship, but for the lifetime of your career as a chiropractor. I share the same success principles with this program that I suggest you, the chiropractor, and any doctor does with the lawyers; have your work be admissible and be the “best-of-the-best” through clinical excellence while meeting the needs of the insurance industry through thorough and responsible documentation. You shall win if you have the right programs and protocols in place.
Now, for a very big secret...Even if you have $10,000's to spend on a regular basis in personal injury, marketing, newsletters, advertising and fancy steak dinners, they do not work as they are a failed paradigm unless ou have built an admissible infrastructure steeped in your "clinical excellence". If all of the advertising and marketing "schemes" worked, everyone who ran an advertisement or took a lawyer out for drinks and an expensive dinner would have a huge PI practice and very few do. Marketing and advertising will drive a few patients into your practice from the lawyer, but once the lawyer sees your work, that usually means you are a one-and-done. They send you 1 patient and are done with you…forever!
For success in practice, it takes more than marketing. The biggest problem is that you will get the referral; remember, it is always easy to get 1-2 referrals. It's what you do with the referral that will determine your future success in personal injury. In order for the chiropractor, or any doctor, to be successful in personal injury, there must be 2 components involved, admissibility and clinical excellence. Your work needs to be in the correct format for the courts to accept it into evidence so the lawyer can use it in his case and you need to be the best clinically. Clinical excellence in personal injury has nothing to do with the chiropractor’s ability to get a patient well through adjusting or any modality you use. That is the given and the lawyer expects you to help the patient.
Clinical excellence is about being a true specialist in disc pathology, spine pathology, neuropathology, crash dynamics, spinal biomechanical engineering, triaging the injuries, MRI spine interpretation, and the doctor needs to have formal credentials. The lawyer has many choices for referrals and your competition is not other chiropractors, it's orthopedists, neurologists, neurosurgeons, etc. The chiropractor has to have the knowledge base and the credentials through formal education; that is admissibility. The chiropractor has one very big advantage over those other disciplines; they all see the patient once or twice, yet the chiropractor treats the patient 3 times a week for many weeks and understands the continuity of care. In addition, we are a better financial option for their clients and you need to position yourself as the credentialed expert they need and can afford for all cases.
Should you, the chiropractor, be that clinically excellent doctor, have your work in an admissible format and understand from a first-hand perspective the continuity of care, you win. All that is missing is a system to get the lawyer to run after you because the second you ask for a referral, you lose. Every other doctor in the community is begging for referrals, unsuccessfully. The definition of insanity is to do the same thing and expect different results…You will lose, too. You need to get the lawyers to run after you.
If you factor in the level of documentation, meeting the"Colossus type" requirements through responsible reporting...GAME OVER!
The most important part of our relationship will be the consultations that are included in the monthly fee. These consultations (over 700 individual lessons and growing), are in a cookbook format that will guide you) will teach you how to speak the language of the lawyers, how to create that paradigm shift so they run after you and when you get a referral so you will know how to triage and care for the patient. I will also share with you many strategies in other areas of your practice from internal and external practice growth ideas to increasing your profitability. If you follow our protocols, your practice will increase in income per patient, not that I will show you extravagant billing strategies, but if you do personal injury or any financial class and document properly using accurate coding and backing it up, you will get paid.
In addition, I will constantly share with you what’s going on in the profession to help prevent you from being exposed to retrospective reviews by the insurance industry. I have clients nationally that communicate with me regularly. I share information with my active clients, usually on a daily basis, so you have the information months before you read about it in the professional journals, with suggestions on how to avoid problems. You get to stay on the cutting edge and be 1 step ahead of the majority of the profession.
The truth is, we do not market lawyers at all and neither will you because it doesn’t work. Through market research we know there is a much more effective way of gaining the legal community's confidence and trust. It involves getting them to consider you, the chiropractor first, and getting the referral over the medical specialist without asking. I want to make sure you heard that…Get the referral WITHOUT asking; they have to run after you and we will share with you that formula. It’s very easy.
Then...we share with you how to market. If that sounds contradictiory it isn't. Marketing absolutely does not work unless you are first postioned propoerly and we will position you front and center with the lawyers in your community for a powerful targeted marketing campaign. We will also position yo9u in fron t of MD's, you rpatients and the general community to get PI referrals from multiple sources.
Lastly, you get me...a coach to call when you need me, on any practice or clinical issue, and that is included in the monthly fee. It's not that I am smarter than other consultants or coaches or even you; it's just that I have been there personally, building my primary practice of 650 visits per week while also owning 3 other practices, consulting medical doctors, hospitals on both coasts, dentists and imaging centers on pracice management, practice building and reimbursement strategies and having made more mistakes than most. The end result, I have learned my lessons well and I want you to win by sharing the solutions with you.
In addition, I have spent time over the last decade learning how to interpret most diagnostic tests that are involved in spinal related trauma, so you get to confer with me, link up via computer and review films and seek advice on treatment strategies. This is all part of the program. Also, you get me not just to convince you to sign up as a client and then “farm you out” to another less experienced consultant. You get me and my 30 years of experience and no one else. Even if you choose not to join the Lawyers PI Program, I still welcome your phone call if you need help because I love doing this stuff…because it’s fun!
Click here for a link to join if you choose to and all of the obligatory testimonials and inflammatory stuff that I am supposed to use. The one thing that I urge you to do that will completely explain the program is towatch the videos on the home page, even if you do not join the program. It will give you the reasons why lawyers will work with you. Please take the few minutes; it can change your career by giving you answers as to why.