Academy of Chiropractic
Quickie Consult 1254
Marketing 153 G
Preamble: Many of the issues I bring to you are very small, yet each issue is just that, an issue. If you take care of the small issues, then you will be able to build and more importantly, focus on the bigger issues...a larger practice and more family time. -Mark Studin 2006
"Marketing your credentials"
Just became legally defensible aka: Bulletproof
Play the long-game… Mark Studin 2020
I have been very busy with our programmers [Patrick] and our various academic institutions to ensure that your credentials are bulletproof if challenged. Recently, one of our doctors who was to testify, had the defense lawyer call Cleveland University to see if the credentials were real. Thankfully, they eventually got someone on the phone who understood their recognition of the qualification he earned.
Being an Adjunct Professor at the University, it is my job to oversee these programs and on the Website, I now direct all inquiries to me to remove any confusion.
Please go to the following page to understand the language utilized and the procedure: https://www.academyofchiropractic.com/awards/
Also, please go to the various awards to ensure you are correctly listed. We have made a lot of changes over the last few weeks and I want to make sure we didn’t bump you out accidentally or have an old address listed. The site is engineered to make you look as good on paper as you are in your clinic and you should be sharing these links first with your mom, and then all of your referral sources. This is not the time or place to be bashful.
Your non-negotiable task as of today is to be listed under EVERY category on this page. It matters to the long-termed success of your career. My CV is 219 pages long and I want someone to pass me, that is your goal.
Here is what the page looks like, but go to the site and surf the pages to better understand how to explain it to your referral sources: